The first month of the Q4 is nearly at an end so its high time that I give you guys an update on my 2018 goals. There have been a couple of snags along the way but I remain optimistic about the coming months and what we've got planned for the business. If you haven't been keeping up with my previous updates, here are the other podcast episodes to listen to. My 2018 Goals 2018 Goals Quarterly Goals The Half-Way Mark And now, here's where I'm at. 1. Develop 50 new products We're currently very far behind because of the fact that we were forced to make changes tie due to existing market conditions. The advent of tariffs has resulted in us canceling further product launches in favor of having a more sustainable cash flow. 2. Launch on Amazon Canada, UK, Germany, France, Italy, and eventually, Australia We're already on Amazon CA and also Amazon UK. However, sales figures for Amazon UK have been lower than what we expected. Amazon CA remains a bright spot though. 3. Optimize our Amazon PPC listings to increase sales by an average of 50% On-track but the whole process has taken longer than expected. However, I expect that we'll get this done before the end of the year, at least for top listings. 4. Optimize Amazon PPC We've managed to drop ACOS from 30% to under 25 %, this figure represents 5-figures a month in savings for us. 5. Implement the concepts in the book Traction in our business You can track how we've done so far by list