A brick and mortar business can be vastly different to owning an ecommerce one. Each offers a unique selling experience and would require different kinds of resources. Having said that,it can be challenging for traditional entrepreneurs to make the transition. Today's guest is poised to make that very transition. Wilson Lee has been a traditional entrepreneur for 10 years. He'd previously dipped a toe at an ecommerce venture or two but is now ready to get both of his feet wet. Initial Plan Wilson is looking at two potential brands to sell online. The first is a green tea brand which he will source from a farm a business partner owns in Taiwan. The second is a baby brand. The plan is explore other online channels to sell on apart from Amazon. He also intends to set up a free plus shipping offer for these brands to test the waters and collect information on his potential target market. Mike's Input Mike stresses the importance of taking the focus off Amazon when looking at online marketing channels. Diversification is important in order to develop and scale an ecommerce business. He offers this play-by-play strategy for getting Wilson's ecommerce business off the ground. Start with brand name and URL Design a logo - this will inform other branding elements like font style and colors to use File for a trademark - a crucial requirement if you plan to sell on Amazon