This episode offers a data-driven post-mortem of Amazon Prime Day, comparing sales uplift in US and Canadian marketplaces for different sellers. It provides compelling evidence supporting the "ride the Prime Day wave" strategy, arguing that sellers can achieve significant sales boosts from increased traffic without the costs and complexities of official Prime Deals. This is a must-listen for Amazon sellers looking to optimize their sales event strategies and improve profitability.
Key takeaways
Even without running a specific Prime Deal, you can achieve substantial sales uplifts (150%+ mentioned) during Prime Day simply by 'riding the wave' of increased traffic.
The cost of participating in official Prime Deals might not always be justified by the incremental sales, especially when considering the overall site-wide traffic surge.
Sales performance can vary significantly across different Amazon marketplaces (e.g., US vs. Canada), with "home advantage" potentially playing a large role in sales uplift.
An "apples to apples" comparison of sales data over a consistent pre- and post-event period is crucial for accurately assessing the impact of major sales events like Prime Day.
Prime Day has come and gone. Now, it's time to pull up our stats and see how we fared. In today's podcast episode, Dave and I do an apples to apples comparison of earnings over a week-long period, beginning on July 9th. In Amazon US, my products had a 158% uptick on July 16 to July 17 (actual Prime Day) compared to the same days during the previous week. Dave got a 160% uptick for his products on the same dates. The disparity between our numbers was greater in Amazon CA. Dave got a 788% uptick in his product sales, while I had 74%. The Canadian obviously had home advantage. Dave, who has never tried running a Prime Deal (and probably never will), believes that it is better to just "ride the Prime Day wave" because you are going to get a sales boost even without a deal. The numbers we came up with are providing substantial evidence to support this. While the item that we had a Prime Deal for predictably sold a lot, it would still have done well without it, and we wouldn't have needed to subtract the cost of being able to participate in the Prime Day in the first place. Useful Resources: MyEcomcrew 5 Minute Pitch Thanks for listening to this episode! If you have any questions or comments, feel free to leave them below. Happy selling!
What does this episode say about amazon & marketplaces?
Even without running a specific Prime Deal, you can achieve substantial sales uplifts (150%+ mentioned) during Prime Day simply by 'riding the wave' of increased traffic.
What does this episode say about analytics & attribution?
The cost of participating in official Prime Deals might not always be justified by the incremental sales, especially when considering the overall site-wide traffic surge.
What does this episode say about amazon & marketplaces?
Sales performance can vary significantly across different Amazon marketplaces (e.g., US vs. Canada), with "home advantage" potentially playing a large role in sales uplift.
What does this episode say about amazon & marketplaces?
An "apples to apples" comparison of sales data over a consistent pre- and post-event period is crucial for accurately assessing the impact of major sales events like Prime Day.
