Many of us starting on the ecommerce entrepreneur route debate between selling two types of products: physical or digital. It's relatively easy to demonstrate the value of a physical product, and it tends to evoke the feeling that you're running a real business. Physical products however require higher overhead, as you need ample amounts of inventory and money on shipping operations to keep the business running. On the other hand, digital products require almost no overhead and creating them doesn't tie up any money. On the downside, digital products are far more difficult to create and creation is very time-consuming. Between these two, what would be best for someone who wants to foray into ecommerce? Our answer - Both. In this episode Dave and I talk about how a combination of both physical and digital products is excellent for ecommerce businesses. We use Tactical.com and Coloring Club case studies to demonstrate this. In particular, we talk about the following: How Dave's entrepreneurial journey started with digital products How Pat Flynn of Smart Passive Income inspired Dave to integrate digital products into his physical products business The challenges of selling digital products Types of digital products that are good complements to physical products The secret to creating home-run digital products Getting the help of experts and influencers to establish authority Tips and tricks for those who want to sell digital products This episode is a great way for us to officially announce our new membership plan called EcomCrew Premium. Over the past few months we've been releasing courses with individual pricing and we plan to keep on releasing new ones in t