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E134: 2018 Goals Quarterly Review

The EcomCrew Ecommerce Podcast · April 5, 2018 · 28 min

Summary

This episode provides a transparent look into a Q1 goal review for an ecommerce business owner. It highlights the importance of regularly tracking progress against both business and personal goals, offering practical examples of how to assess what's working and what needs adjustment to stay on track for annual targets. This is a great episode for anyone looking to refine their goal-setting and accountability processes.

Key takeaways

Themes

founder & leadershipfinance & fundraisingamazon & marketplacespaid acquisition

Topics covered

goal settingquarterly reviewamazon international expansionamazon listing optimizationppc improvementfacebook ads delegationnew product developmentrevenue targets

Episode description

At the beginning of January, I laid out 18 goals I wanted to accomplish this year. My list consisted of both business and personal goals, with some items certainly harder and loftier than the others. While I made sure that my goals are reasonably achievable, I can't deny that a part of me--any maybe you, too--is wondering if I can achieve them all. That's why I decided that I will do a quarterly check on my progress to clearly see how far along I am on the road to achieving my goals. If you've set goals too, this is a practice I highly recommend. Far too often we underestimate how quickly a year can pass, and if you don't make frequent checks on the things you set out to do, you might have the surprise of your life in the form of untended goals by year's end. So in this episode, I will share with you my first 2018 Goals Quarterly Review. If you didn't get a chance to listen to my goals episode, here's the list of my 18 (yes, I did that to be cheesy) 2018 Goals for your reference: Develop 50 new products Launch on Amazon Canada, UK, Germany, France, Italy, and eventually, Australia Optimize our Amazon listings to increase sales by 50% Improve PPC Implement the concepts in the book Traction in our business Reach $10 million in revenue with a 10% net profit Lose 12 lbs Record 100 episodes of the podcast Launch a new version of ecomcrew.com Launch 4 new courses Speak at at least 4 industry events Hike 80 miles of the Pacific Crest Trail Take an epic 2-week vacation Visit the Philippines office at least once Read 4 books (I know, I know… 4 books aren't a lot but I'm not really a book reader so please don't laugh at me) Hand off my Facebook ads to other people within the company Come up with at least one new tactic that no one else is doing Never lose sight of the bigger picture: create 5 sta

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Frequently asked about this episode

What does this episode say about founder & leadership?
Regularly review goals quarterly to ensure you're on track and make necessary adjustments.
What does this episode say about finance & fundraising?
Break down large goals (e.g., $10M revenue) into smaller, measurable milestones for better tracking.
What does this episode say about amazon & marketplaces?
Integrate personal goals with business goals for a holistic approach to overall life and business improvement.
What does this episode say about paid acquisition?
Don't be afraid to adjust or pivot on goals that aren't yielding expected results or are no longer priorities.
What does this episode say about founder & leadership?
Delegate tasks like Facebook ads to free up your time for higher-level strategic initiatives.

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