E010: Katy Mimari Founder & CEO of Caden Lane in Conversation With The Operators & More
OPERATORS
· with Katy Mimari
· June 28, 2023
· 82 min
Summary
Katy Mimari, CEO of Caden Lane, shares her journey of scaling an e-commerce brand to $30M and beyond, offering crucial insights into navigating wholesale challenges, maximizing customer lifetime value, and strategically preparing for private equity acquisition. This episode is a must-listen for operators looking to achieve significant growth and plan for future exits.
Key takeaways
Wholesale retail can present significant challenges to profitability and brand control; consider its long-term viability for your business model.
Building a robust internal team and minimizing reliance on external executives can foster faster growth and maintain brand vision.
Focus on strategies to boost Customer Lifetime Value (LTV) at scale, as it is a critical metric for sustainable growth and investor appeal.
Understanding when to walk away from deals that don
Strategic planning for private equity acquisition involves demonstrating consistent growth and a clear path to continued scalability.
Katy’s incredible story, Caden Lane. (02:16)
The problems with wholesale retail. (18:50)
Growing to 30m as the only executive. (23:30)
The C word bump (29:00)
Walking away from 100M (36:15)
Selling to PE (38:13)
Boosting LTV at scale (45:00)
Panzerism (51:45)
Dealing with negativity (54.00)
Identity TAM (01:13:00)
In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.
Check out Katy's brand: https://cadenlane.com/
Join our exclusive Slack group for brand owners and operators: https://join.slack.com/t/9operators/shared_invite/zt-1wdex39hh-p1zIxOP6GrvqOo1dWq3zUA
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Each of the 9 figure operators uses Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/
Follow us on Twitter:
Show TwitterSean (Host) https://twitter.com/SeanEcom
Jason (Host) https://twitter.com/JasonPanzer
Matt (Host) https://twitter.com/mbertulli
Mike (Host) https://twitter.com/mikebeckhamsm
Finn (Producer) https://twitter.com/finn_radford
Northbeam (Partner) https://twitter.com/northbeam
We Rise Together
Frequently asked about this episode
What does this episode say about brand strategy?
Wholesale retail can present significant challenges to profitability and brand control; consider its long-term viability for your business model.
What does this episode say about customer retention?
Building a robust internal team and minimizing reliance on external executives can foster faster growth and maintain brand vision.
What does this episode say about ecommerce growth?
Focus on strategies to boost Customer Lifetime Value (LTV) at scale, as it is a critical metric for sustainable growth and investor appeal.
What does this episode say about private equity?
Understanding when to walk away from deals that don
What does this episode say about brand strategy?
Strategic planning for private equity acquisition involves demonstrating consistent growth and a clear path to continued scalability.
