This episode features Janice from Look Fabulous Forever, a DTC beauty brand that has successfully navigated the evolving e-commerce landscape. Janice shares actionable strategies for brands to thrive in 2025, emphasizing adapting to new marketing methods beyond traditional attribution models, leveraging AI for creative workflows, and prioritizing customer relationships through valuable content and direct feedback. This is a must-listen for ecommerce operators looking to future-proof their marketing efforts.
Key takeaways
Shift focus from last-click attribution to a holistic view of customer touchpoints to build genuine customer relationships.
Integrate AI into creative processes for tasks like generating lifestyle imagery to save time and unlock new creative possibilities, while maintaining ethical considerations.
Align content strategy with Google’s algorithm by consistently creating helpful and valuable content, amplified by digital PR and content audits.
Utilize quarterly customer surveys to understand audience needs, generate new product or content ideas, and ensure decisions are grounded in real customer feedback.
Optimize YouTube content for SEO by treating it as a search engine, cross-referencing top-performing content across YouTube and your website to create a clear content roadmap.
In this episode, we spill the tea on how e-commerce has changed over the past two years. What’s working, what’s not, and what you should definitely stop doing. Nick is joined by ecommerce legend, Janis Thomas - Managing Director of Look Fabulous Forever. Janis shares why mixing tangible marketing methods with the intangible magic of storytelling is the secret to building your brand.We also get into the nitty-gritty of building lead gen campaigns that work, and where the opportunities are with AI right now.Also if you're still wondering how to talk to your customers or how to market your business through YouTube, we cover this too!Connect with Janis here: https://www.linkedin.com/in/janisthomasKey Takeaways:0:00 About Janis Thomas3:06 How E-commerce Has Changed In the Past 2 Years7:58 The Importance Of Doing Both Tangible & Intangible Marketing Methods11:18 How to Build a Lead Generation Campaign13:41 Where's AI Working & Not Working for Your Business?17:09 How Much of Your Business Is Adapting To the Future25:14 The Challenges In Business Right Now29:45 How To Talk To Your Customers37:33 How To Win With Youtube MarketingSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubCheck out our awesome sponsors!If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connectJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show
Shift focus from last-click attribution to a holistic view of customer touchpoints to build genuine customer relationships.
What does this episode say about brand & content?
Integrate AI into creative processes for tasks like generating lifestyle imagery to save time and unlock new creative possibilities, while maintaining ethical considerations.
What does this episode say about ai & automation?
Align content strategy with Google’s algorithm by consistently creating helpful and valuable content, amplified by digital PR and content audits.
What does this episode say about analytics & attribution?
Utilize quarterly customer surveys to understand audience needs, generate new product or content ideas, and ensure decisions are grounded in real customer feedback.
What does this episode say about dtc strategy?
Optimize YouTube content for SEO by treating it as a search engine, cross-referencing top-performing content across YouTube and your website to create a clear content roadmap.
