Innermost's journey from B2B to a 7-figure DTC brand in three years offers a powerful blueprint for ecommerce operators. This episode reveals how deep customer understanding, combined with strategic content and "clever" email marketing, can accelerate sales growth and build a strong brand, even when starting with wholesale as a foundation.
Key takeaways
Leverage a B2B start to refine products and understand customers before launching DTC, providing a stable base and market insights.
Implement "clever" email marketing strategies that go beyond basic promotions, focusing on personalization, segmentation, and automated journeys to accelerate sales.
Utilize content marketing not just for traffic, but to tell your brand story and connect with customers, thereby informing product development and strengthening brand loyalty.
Prioritize deep customer understanding to influence both product innovation and targeted marketing messages, ensuring resonance and reducing acquisition costs.
Integrate product development, marketing, and sales efforts cohesively to optimize the entire customer journey and drive rapid growth.
Shivraj Bassi is the Founder and CEO at Innermost. Originally Innermost sold their nutritional products B2B, but in 2019 shifted their focus to DTC. The combined DTC and B2B operation is now 3 years old and achieving a 7-figure run rate. We discuss why starting wholesale has been brilliant, how understanding the customer has influenced product and marketing, and how they've used content and very clever email marketing to accelerate their sales growth.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Frequently asked about this episode
What does this episode say about brand building?
Leverage a B2B start to refine products and understand customers before launching DTC, providing a stable base and market insights.
What does this episode say about content marketing?
Implement "clever" email marketing strategies that go beyond basic promotions, focusing on personalization, segmentation, and automated journeys to accelerate sales.
What does this episode say about dtc strategy?
Utilize content marketing not just for traffic, but to tell your brand story and connect with customers, thereby informing product development and strengthening brand loyalty.
What does this episode say about email marketing?
Prioritize deep customer understanding to influence both product innovation and targeted marketing messages, ensuring resonance and reducing acquisition costs.
What does this episode say about brand building?
Integrate product development, marketing, and sales efforts cohesively to optimize the entire customer journey and drive rapid growth.
