Double Your Email Sales - Here's How to Get 100% Inbox Rates — Nikita Vakhrushev | How to improve email deliverability, Why opening rates are not a good KPI , How to use AI in email marketing, Economic downturn and its impact on DTC brands (#302)
This episode cuts through the noise around email deliverability, offering direct, actionable advice for DTC brands. Nikita Vakhrushev demystifies technical aspects and content strategies to ensure your emails consistently hit the inbox, not the spam folder, ultimately boosting sales.
Key takeaways
Implement DMARC and DKIM records correctly; use your ESP's dedicated sending domain feature to simplify setup.
Avoid image-only emails; include descriptive alt-text and body text to provide context for spam filters (Gmail, Yahoo, etc.) and improve accessibility.
Reduce unnecessary URLs in emails, particularly limiting social links to one main platform to improve deliverability.
Segment email sends to exclude recipients who have opened an email within the last 24 hours to avoid over-mailing and improve engagement metrics.
Clean your email list regularly by removing unengaged subscribers (e.g., those who haven't opened in three months) to improve overall deliverability and sender reputation.
In this podcast episode, we discuss how to drastically improve your email deliverability and generate double the revenue with your email marketing channel. Our featured guest on the show is Nikita Vakhrushev, Founder/CEO at aspektagency.com. Topics discussed in this episode: How to improve email deliverability Why opening rates are not a good KPI to use anymore How AI is used in email marketingImportance of segmenting your email list Case study: How email restructuring increas...
Frequently asked about this episode
What does this episode say about conversion rate optimization?
Implement DMARC and DKIM records correctly; use your ESP's dedicated sending domain feature to simplify setup.
What does this episode say about customer engagement?
Avoid image-only emails; include descriptive alt-text and body text to provide context for spam filters (Gmail, Yahoo, etc.) and improve accessibility.
What does this episode say about email marketing?
Reduce unnecessary URLs in emails, particularly limiting social links to one main platform to improve deliverability.
What does this episode say about conversion rate optimization?
Segment email sends to exclude recipients who have opened an email within the last 24 hours to avoid over-mailing and improve engagement metrics.
What does this episode say about conversion rate optimization?
Clean your email list regularly by removing unengaged subscribers (e.g., those who haven't opened in three months) to improve overall deliverability and sender reputation.
