Marketplaces are rapidly becoming the dominant force in ecommerce. This episode features Doron Kushlin, co-founder of ChannelWiz and KG Electronics, who shares his journey from a side hustle selling TV brackets on eBay to building one of Australia
Key takeaways
Start small, validate product-market fit, and scale intentionally – Doron began with a single product and grew to 80,000 SKUs by consistently identifying new opportunities and acting on them.
Embrace marketplaces as a primary sales channel, even for established brands, because they offer unparalleled reach and customer access.
Focus on efficiency and customer understanding: Doron's early experience in retail informed his approach to selling and understanding customer needs, which he applied to his marketplace ventures.
Don't be afraid to pivot or adapt your strategy rapidly based on market feedback, as demonstrated by the quick shift from direct sales to eBay.
Strategic partnerships and a strong team are crucial for long-term growth and resilience, as evidenced by Doron's 18-year partnership with his co-founder.
SEO AUDIT HEREContact ChannelWiz HereWhat if you could scale your eCommerce brand to $50M+ in sales without spending a cent on Google Ads?In this episode, we sit down with Doron Kushlin, founder of KG Group and ChannelWiz, to unpack one of the most incredible Australian eComm journeys you’ve never heard. From washing dishes in Perth to becoming one of the top marketplace sellers in the country, Doron breaks down exactly how he built a business that now moves 2,000+ orders a day purely through marketplace channels.If you’re still sinking budget into Meta and Google, but ignoring the power of Amazon, eBay, Kmart, Catch (RIP), and others… this is your wake-up call.How Doron built a $50M+ business without traditional digital adsWhy ChannelWiz is helping brands like Puma crush it on marketplacesThe exact turning point when eBay unlocked their first major growth waveHow to list products “the right way” on Big W, Kmart, Amazon & moreWhy bundling, relevance, and marketplace-specific content are keyDoron’s unfiltered thoughts on working with retailers (including ge
What does this episode say about amazon & marketplaces?
Start small, validate product-market fit, and scale intentionally – Doron began with a single product and grew to 80,000 SKUs by consistently identifying new opportunities and acting on them.
What does this episode say about founder & leadership?
Embrace marketplaces as a primary sales channel, even for established brands, because they offer unparalleled reach and customer access.
What does this episode say about supply chain & operations?
Focus on efficiency and customer understanding: Doron's early experience in retail informed his approach to selling and understanding customer needs, which he applied to his marketplace ventures.
What does this episode say about amazon & marketplaces?
Don't be afraid to pivot or adapt your strategy rapidly based on market feedback, as demonstrated by the quick shift from direct sales to eBay.
What does this episode say about amazon & marketplaces?
Strategic partnerships and a strong team are crucial for long-term growth and resilience, as evidenced by Doron's 18-year partnership with his co-founder.
