The Game with Alex Hormozi artwork

Day 1 From My $105M Book Launch | Ep 895

The Game with Alex Hormozi · September 17, 2025 · 402 min

Summary

This episode dissects the initial success of Alex Hormozi

Key takeaways

Themes

paid acquisitionbrand & contentfounder & leadershipfinance & fundraising

Topics covered

book launch strategymarketing and sales funnelsaffiliate marketingaudience leveragingmindset for successscaling business growth

Episode description

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

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Frequently asked about this episode

What does this episode say about paid acquisition?
Leverage pre-launch hype and early bird offers to build significant momentum before launch day.
What does this episode say about brand & content?
Implement robust affiliate marketing programs and strategic partnerships to expand reach and drive sales at scale.
What does this episode say about founder & leadership?
Focus on leveraging existing audiences across multiple platforms (social media, email, past customers) to maximize immediate impact.
What does this episode say about finance & fundraising?
Develop a resilient mindset and clear goal-setting strategies to navigate the intensity and challenges of a high-stakes launch.
What does this episode say about paid acquisition?
Analyze initial performance data rigorously to identify immediate optimizations and inform subsequent marketing efforts.

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