Garrett Akerson, co-founder of Kindred Bravely, shares how an Excel dashboard and a deep understanding of core metrics propelled his maternity apparel brand to over $30M in revenue. This episode is a must-listen for ecommerce operators looking to master their data, reduce Amazon reliance, and drive profitable growth with lean, effective strategies.
Key takeaways
Implement a lean, custom Excel dashboard to track key metrics relevant to your specific business model, rather than relying solely on complex, expensive analytics tools.
Identify and prioritize the few, most impactful metrics that directly influence profitability and customer lifetime value (LTV), especially for businesses with typically low-LTV products.
Develop a strategy to reduce dependence on Amazon by building a strong direct-to-consumer channel and owning your customer relationships and data.
Understand the difference between simply having data and truly understanding it to make informed, profitable business decisions.
Focus on unit economics and profitability from the outset, even with rapid growth, to ensure sustainable scaling.
Themes
data-driven growthdtc vs. marketplacese-commerce strategyprofitability & lean operations
On today’s episode, Kunle is joined by Garret Akerson, Co-Founder of Kindred Bravely, a maternity and breastfeeding apparel brand founded in 2016 along with his wife Deeanne. Kindred Bravely is a case study in female entrepreneurship and innovation which is a testament of achieving a three-year revenue growth of 8,544%. Running a profitable business is a challenge at the best of times. But if you don’t have a handle on your numbers, this challenge can become insurmountable. It’s fair to say that almost every business owner already recognises the power of data, and many spend a lot of money on analytics tools as well. But simply having your numbers on hand is very different from truly understanding them. Herein lies the difference between the truly profitable businesses and the rest of the pack. In this episode, Kunle and Garret talk about scaling a business with typically low-LTV products to over $30 million in revenue. You will get to hear about what it takes to deleverage from Amazon, knowing which metrics to track, why using spreadsheets still works and tips on running a business with your partner. This is a great episode for business owners and operators. --- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou
Frequently asked about this episode
What does this episode say about data-driven growth?
Implement a lean, custom Excel dashboard to track key metrics relevant to your specific business model, rather than relying solely on complex, expensive analytics tools.
What does this episode say about dtc vs. marketplaces?
Identify and prioritize the few, most impactful metrics that directly influence profitability and customer lifetime value (LTV), especially for businesses with typically low-LTV products.
What does this episode say about e-commerce strategy?
Develop a strategy to reduce dependence on Amazon by building a strong direct-to-consumer channel and owning your customer relationships and data.
What does this episode say about profitability & lean operations?
Understand the difference between simply having data and truly understanding it to make informed, profitable business decisions.
What does this episode say about data-driven growth?
Focus on unit economics and profitability from the outset, even with rapid growth, to ensure sustainable scaling.
