New post from The eCommerceFuel Blog: Amazon and the eCommerce merchant. It's a Shakespearean tale where love and hate is often a blurred line. There's no doubt that for many merchants, Amazon is a huge source of revenue for their product. But there's also plenty of pitfalls when you decide to sell on Amazon. To kick off our month-long series about all things Amazon, we've got a reality check about the potential problems with selling on Amazon. While it presents many opportunities for increasing your products' reach, it's important to be aware of the company's policies that have undermined many eCommerce businesses. Subscribe: iTunes | Stitcher (With your host Andrew Youderian of eCommerceFuel.com and Bill D'Alessandro of Rebel CEO) Andrew: Hey guys, Andrew here and a quick note before we get into that official theme music. Today is going to kick off a four part month-long series on Amazon. If you're in eCommerce, which you probably are, obviously that's a huge aspect of what we're doing these days. So over the next month we'll be covering all sorts of different topics Amazon-related, and I want to kick off this series with just an episode just to make you think a little bit more carefully about some of the things you should be considering from a downfall perspective on Amazon. Obviously a lot of opportunity there, but given when we're focusing on it and given the fact that some people make Amazon sound like, you know, just a money machine, I wanted to kind of have a reality check to launch us into this series. So hope it's useful, hope you make a bunch of money on Amazon, and hope you enjoy. Thanks. Welcome to the eCommerceFuel podcast, the show dedicated to helping high six and seven figure entrepreneurs build amazing online companies and incredible lives. I'm your host and fellow eCommerce entrepreneur, Andrew Youderian. Hey guys, it's Andrew here and welcome to the eCommerceFuel podcast. Thanks so much for tu