This episode features Dan McCormick discussing the concept of "building in public" in the context of e-commerce. It offers insights into transparent business practices, sharing real-time challenges and successes, and leveraging this approach for growth and brand building. The discussion is valuable for e-commerce operators looking to foster community and gain an authentic edge.
I absolutely loved this conversation. When you "get" ecommerce the way that Dan McCormick does, it only makes sense to start a brand yourself and see how far you can take it. Dan's creatine gummy brand, Create, is growing rapidly and turning the corner to profitability, which isn't surprising given his understanding of the space. What IS surprising is just how transparent he's being about the journey, all the way down to a monthly tweet showing his exact revenue. The combo of that knowledge and that transparency means you'll learn a ton from listening to Dan. EPISODE HIGHLIGHTS [00:00:34] Building in public on Twitter. [00:04:29] Destigmatizing creatine supplementation. [00:07:01] Collagen in retail stores. [00:10:03] DTC as a business model. [00:13:00] Scaling without scaling headcount. [00:18:21] Potential growth in CPG brands. [00:20:07] Room to run before expansion. [00:24:12] Capturing a broad customer base. [00:26:16] Expansion and hero products. [00:29:16] Brand expansion and customer service. [00:32:36] Establishing credibility and trust. [00:37:14] Trust building in supplements. [00:39:07] Fetishization of bootstrapping. [00:44:06] TikTok marketing arbitrage. [00:45:58] The world getting better. [00:49:07] Delivering value to listeners. EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting https://morenow.co. FOLLOW UP WITH DAN Visit Create's Website: https://trycreate.co/ Follow Dan On X: <a