This episode dives deep into Conversion Rate Optimization (CRO) with expert Johann van Tonder. Learn why 95% of your website visitors don't buy and get actionable strategies to turn more browsers into buyers. Essential listening for any ecommerce professional looking to significantly improve their online store's performance and sales.
Key takeaways
Implement A/B testing across all key website elements, from product pages to checkout flows, to make data-driven decisions on changes that improve conversion rates.
Analyze user behavior with heatmaps and session recordings to identify friction points and optimize the user journey, especially during the checkout process to reduce cart abandonment.
Leverage persuasive design and compelling copywriting, incorporating psychological principles, to guide visitors towards purchasing decisions and build trust with social proof and clear policies.
Prioritize mobile optimization by ensuring a seamless and intuitive experience on all devices, as a significant portion of ecommerce traffic comes from mobile.
Focus on understanding why 95% of visitors don't convert by continuously analyzing website data and user feedback to uncover specific areas for improvement, as detailed in "eCommerce Website Optimization."
Johann van Tonder is the co-author of “eCommerce Website optimisation, Why 95% of your Website visitors don’t buy, and what you can do about it”. In his day job he’s a CRO expert at AWA Digital working with clients all over the world. In this episode we get deep into CRO - with plenty of tips and tricks you can use to improve sales in your eCommerce business. ---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
What does this episode say about conversion & cro?
Implement A/B testing across all key website elements, from product pages to checkout flows, to make data-driven decisions on changes that improve conversion rates.
What does this episode say about brand & content?
Analyze user behavior with heatmaps and session recordings to identify friction points and optimize the user journey, especially during the checkout process to reduce cart abandonment.
What does this episode say about analytics & attribution?
Leverage persuasive design and compelling copywriting, incorporating psychological principles, to guide visitors towards purchasing decisions and build trust with social proof and clear policies.
What does this episode say about conversion & cro?
Prioritize mobile optimization by ensuring a seamless and intuitive experience on all devices, as a significant portion of ecommerce traffic comes from mobile.
What does this episode say about conversion & cro?
Focus on understanding why 95% of visitors don't convert by continuously analyzing website data and user feedback to uncover specific areas for improvement, as detailed in "eCommerce Website Optimization."
