Creating The Perfect Product For Social Media Virality

Shopify Masters · with Nick Guillen · July 14, 2020 · 50 min

Summary

To engineer products for social media virality, focus on inherent shareability and visual appeal. This episode with Truff co-founder Nick Guillen reveals strategies for crafting viral products, leveraging influencer marketing, and optimizing your website for conversion to capitalize on social media-driven traffic and impulse buys.

Key takeaways

• Design products with 'Instagrammable' or 'TikTokable' features that encourage user-generated content and visual sharing.
• Identify and build genuine relationships with relevant influencers, measuring ROI beyond transactional partnerships.
• Optimize your website for mobile and create a seamless checkout process to convert social media traffic into sales.
• Leverage product photography, videography, and social proof (reviews, user-generated content) on your website to increase conversions.

Themes

Topics covered

Episode description

In this episode of Shopify Masters, Nick Guillen of Truff, shares how to craft products designed for social media, network with influencers, and redesign websites for a better shopping experience.

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Frequently asked about this episode

What does this episode say about influencer & creator?

Design products with 'Instagrammable' or 'TikTokable' features that encourage user-generated content and visual sharing.

What does this episode say about brand & content?

Identify and build genuine relationships with relevant influencers, measuring ROI beyond transactional partnerships.

What does this episode say about conversion & cro?

Optimize your website for mobile and create a seamless checkout process to convert social media traffic into sales.

What does this episode say about dtc strategy?

Leverage product photography, videography, and social proof (reviews, user-generated content) on your website to increase conversions.

Listen

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