Generally we think of creating a brand on Amazon as starting with data. We often look at BSRs, keywords, reviews, listing quality of the competition and a variety of other factors to decide if a product is a good opportunity. My guest in this episode, Travis Marziani, started off with more of a passion project before deciding what to pursue. Then he figured out all of the Amazon stuff later. He has a unique story of how his ecommerce career led him this direction…. Connect With Travis Marziani YouTube Facebook Instagram Performance Nut Butter Connect With Kevin Sanderson https://www.instagram.com/maximizingecommerce/ https://www.youtube.com/maximizingecommerce <li style="font-weight: 400;