For ecommerce operators struggling to drive organic traffic, this episode from CopySmiths founder Kat McKinnon provides a precise, data-backed formula for creating high-ranking content. Discover the exact length, structure, and frequency required to dominate search results and turn content into a powerful customer acquisition channel.
Key takeaways
Content should be between 1,000-1,500 words, utilizing a keyword in the main heading and 3-4 H2s with 3-4 H3s each.
Publish 20-50 articles per month consistently for at least a year to see significant SEO results; expect to wait 3 months for Google to index new content.
Incorporate ordered/unordered lists, quotes/social proof (one per 1,000 words), and an 8-row, 3-4 column table containing product/internal links for higher engagement.
Avoid generic CTAs and instead focus on using blog posts to cookie visitors for retargeting campaigns, or drive clicks to related content/products through in-text links.
Link to authoritative sources by going to page 4 of Google and focusing on academic domain names (like .edu or .gov) and internal pages that link deeper in your site within the same cluster.
Kat McKinnon's agency, CopySmiths, produces hundreds of blog posts per month for, mainly, ecommerce clients. She's developed a formula of sorts for getting those posts ranked in Google's search results. "You need between 1,000 and 1,500 words for a blog article," she told me. "Definitely not 600. Avoid 800, unless you're literally just answering a short question. You need a heading that includes a keyword. You need three to four subheadings, H2s. And then within those H2s, you need three to f...
Frequently asked about this episode
What does this episode say about content marketing?
Content should be between 1,000-1,500 words, utilizing a keyword in the main heading and 3-4 H2s with 3-4 H3s each.
What does this episode say about conversion rate optimization?
Publish 20-50 articles per month consistently for at least a year to see significant SEO results; expect to wait 3 months for Google to index new content.
What does this episode say about search engine optimization?
Incorporate ordered/unordered lists, quotes/social proof (one per 1,000 words), and an 8-row, 3-4 column table containing product/internal links for higher engagement.
What does this episode say about content marketing?
Avoid generic CTAs and instead focus on using blog posts to cookie visitors for retargeting campaigns, or drive clicks to related content/products through in-text links.
What does this episode say about content marketing?
Link to authoritative sources by going to page 4 of Google and focusing on academic domain names (like .edu or .gov) and internal pages that link deeper in your site within the same cluster.
