This episode breaks down a highly effective, two-tiered affiliate marketing strategy, focusing on incentivizing both high-volume influencers and smaller, grassroots referrers. Learn how to structure compelling offers that benefit affiliates and their audiences, driving significant growth without relying on traditional paid ads.
Key takeaways
Design a two-tiered affiliate incentive program: high-value, unscalable rewards for top performers and scalable, exclusive content/drawings for the long tail (10+ referrals).
Craft offers that provide value to both the affiliate and their audience to increase engagement and maintain goodwill (e.g., Q&A sessions where the audience's questions are prioritized).
Support affiliates with ready-to-use marketing assets (pre-written emails, social posts, ads) and exclusive behind-the-scenes insights into your launch strategy to maximize their success.
Create a dedicated affiliate sales page that clearly outlines the benefits and process, making it easy for potential affiliates to understand and sign up.
Strategically promote your affiliate program through existing warm audiences (email list, past affiliates) and by integrating calls-to-action on post-purchase/opt-in pages.
Huge Announcement 👉 My next book is here: $100M Money Models
Register free & get big free stuff here: https://register.acq.com
I’m releasing it live at a virtual book launch event in 6 weeks, on Sat Aug 16.
What you need to know:
A good money model gets you more customers, to spend more money, in less time, over and over again
Businesses that have good money models beat businesses that don't - in every industry
If you don’t have one, the business will fail on a long enough time horizon
If you do, it gives you the one thing that keeps a business going: cash flow
*What you’ll get for registering*→Access to 4 amazing free bonuses should you upgrade to VIP for the event (by just pre-ordering a copy of the book). The 4th bonus is absurd.
*What you don’t know that’s going to happen at the live launch*→A lot. And you will like it. Expect fireworks.
Register here for free https://register.acq.com
See you there
PS - Every person who shows up live gets a secret project I’ve been working on for 2+ years. It's better than an NFT and less than a bitcoin. It is not a “free bonus” it is a paid product. But you will only get one - if you are there live.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
Wanna scale your business? Click here.
Follow Alex Hormozi’s Socials:
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Mentioned in this episode:
Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
What does this episode say about influencer & creator?
Design a two-tiered affiliate incentive program: high-value, unscalable rewards for top performers and scalable, exclusive content/drawings for the long tail (10+ referrals).
What does this episode say about paid acquisition?
Craft offers that provide value to both the affiliate and their audience to increase engagement and maintain goodwill (e.g., Q&A sessions where the audience's questions are prioritized).
What does this episode say about brand & content?
Support affiliates with ready-to-use marketing assets (pre-written emails, social posts, ads) and exclusive behind-the-scenes insights into your launch strategy to maximize their success.
What does this episode say about dtc strategy?
Create a dedicated affiliate sales page that clearly outlines the benefits and process, making it easy for potential affiliates to understand and sign up.
What does this episode say about influencer & creator?
Strategically promote your affiliate program through existing warm audiences (email list, past affiliates) and by integrating calls-to-action on post-purchase/opt-in pages.
