Ecommerce operators should immediately remove homepage sliders/slideshows. While seemingly a good idea, they significantly degrade user experience due to poor readability, slow loading times, and high bounce rates, ultimately hurting conversion rates. Replace them with a static hero image featuring a clear unique selling proposition and call to action.
Key takeaways
Remove all image sliders/slideshows from your homepage and product pages immediately.
Replace sliders with a static hero image that clearly displays your unique selling proposition and a strong call to action.
Prioritize page load speed; sliders add JavaScript and images that increase load times, negatively impacting user experience and potentially SEO.
Recognize that mobile users scroll quickly and rarely wait for slideshows to cycle, making static, clear content more effective.
Implement a static hero image to guide customers directly into the purchase funnel, improving conversion rates.
In this episode of the Ecommerce Coffee Break podcast, I tell you why you should not use sliders on your homepage and what to do instead. Ready for higher conversion rates? I bet I can find 3 conversion blockers costing you ecommerce sales on your Shopify store in 5 minutes or less. Message me and I'll get you the details. Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click h...
Frequently asked about this episode
What does this episode say about conversion rate optimization?
Remove all image sliders/slideshows from your homepage and product pages immediately.
What does this episode say about user experience?
Replace sliders with a static hero image that clearly displays your unique selling proposition and a strong call to action.
What does this episode say about website performance?
Prioritize page load speed; sliders add JavaScript and images that increase load times, negatively impacting user experience and potentially SEO.
What does this episode say about conversion rate optimization?
Recognize that mobile users scroll quickly and rarely wait for slideshows to cycle, making static, clear content more effective.
What does this episode say about conversion rate optimization?
Implement a static hero image to guide customers directly into the purchase funnel, improving conversion rates.
