Today's guest is Farzad Rashidi who is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12.5 million users and pass 2M monthly organic traffic. Since then, he's been helping other companies achieve the same success via Respona. In this episode, you will learn Must they have content marketing and SEO strategies that all ecommerce brands should be doing Evergreen content and how it is created and promoted How does an ecommerce brand know what types of content will resonate with their customers and potential customers Examples of businesses that have launched successful evergreen content marketing strategies For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen<span style="fo