Content and Creatives Creation Strategy for Q4 - Commerce Accel Expert Panel

2X eCommerce Podcast · November 15, 2022 · 47 min

Summary

This expert panel dissects Q4 content and creative strategies, offering ecommerce operators actionable advice on crafting ads that resonate with Gen Z and Gen Alpha. Learn common mistakes to avoid and discover the tools and strategies used by creative professionals to drive performance during peak season.

Key takeaways

• Avoid common ad creative mistakes by understanding what resonates with Gen Z and Gen Alpha audiences.
• Leverage self-service customer support platforms like Richpanel to reduce ticket volume by over 50%.
• Utilize first-party audience data with CDPs like CustomerLabs to improve ROAS across over 100 marketing tools.
• Implement shoppable videos with platforms like VideoWise to uplift conversions on Shopify.
• Boost customer trust and conversions by effectively collecting and displaying reviews, photos, and videos using tools like Fera.

Themes

Topics covered

Episode description

Do ads work on Gen Z and Gen Alpha? What does a content creator pro’s process look like? What are some mistakes that you might be making but need to avoid in ad creative? Our expert panel answers it all for you and more. You’ll leave with their go to ad creative strategies, and the tools you need to be a creative pro.---This event has been proudly sponsored by our good friends at Richpanel.Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. ---We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.  Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to ​​Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.<

Frequently asked about this episode

What does this episode say about ad creative strategy?

Avoid common ad creative mistakes by understanding what resonates with Gen Z and Gen Alpha audiences.

What does this episode say about content marketing?

Leverage self-service customer support platforms like Richpanel to reduce ticket volume by over 50%.

What does this episode say about customer experience?

Utilize first-party audience data with CDPs like CustomerLabs to improve ROAS across over 100 marketing tools.

What does this episode say about e-commerce platforms?

Implement shoppable videos with platforms like VideoWise to uplift conversions on Shopify.

What does this episode say about ad creative strategy?

Boost customer trust and conversions by effectively collecting and displaying reviews, photos, and videos using tools like Fera.

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