Secure your ecommerce store to boost conversions. Comodo CEO Melih Abdulhayoglu explains how Extended Validation (EV) SSLs and site seals build customer trust, reduce cart abandonment, and protect against fraud. Learn practical steps to implement a multi-layered security approach and communicate your efforts to customers effectively.
Key takeaways
Implement EV SSL certificates to visually signal trustworthiness and legitimacy to customers, especially during checkout.
Display prominent site seals from reputable security providers to alleviate customer apprehension and increase confidence in your site's security.
Adopt a multi-layered security strategy that goes beyond basic encryption, including fraud prevention, identity verification, and secure payment gateways.
Clearly communicate your security measures to customers to proactively build trust and demonstrate your commitment to protecting their data.
View security investments not as an expense, but as a direct driver of improved conversion rates and reduced cart abandonment.
Melih Abdulhayoglu is founder and CEO of Comodo, a firm that provides Internet-security and fraud prevention services to ecommerce and other web-based firms. Adulhayoglu received in 2008 an Ernest & Young “Entrepreneur of the Year” award and is an authority on online security. He joins Practical Ecommerce’s Kerry Murdock, who asked him about the logic of EV SSLs, site seals and other steps that ecommerce merchants can take to ensure a safe shopping environment.
Frequently asked about this episode
What does this episode say about conversion rate optimization?
Implement EV SSL certificates to visually signal trustworthiness and legitimacy to customers, especially during checkout.
What does this episode say about customer trust?
Display prominent site seals from reputable security providers to alleviate customer apprehension and increase confidence in your site's security.
What does this episode say about e-commerce security?
Adopt a multi-layered security strategy that goes beyond basic encryption, including fraud prevention, identity verification, and secure payment gateways.
What does this episode say about fraud prevention?
Clearly communicate your security measures to customers to proactively build trust and demonstrate your commitment to protecting their data.
What does this episode say about conversion rate optimization?
View security investments not as an expense, but as a direct driver of improved conversion rates and reduced cart abandonment.
