Community Commerce Is Here & Mateship Just Made It a No-Brainer for eComm Brands
eCommerce Australia · with Sammy Jarres & Jackson Mills · October 28, 2025 · 48 min
Summary
This episode reveals the power of community commerce through the Mateship platform, showcasing how brands can leverage social proof and word-of-mouth to drive sales. It highlights the challenges and opportunities of building a two-sided marketplace and the cultural differences in technology adoption between the US and Australian ecommerce markets. This is a must-listen for brands looking to tap into new customer acquisition channels and foster authentic customer engagement.
Key takeaways
Mateship quadrupled its merchant base by focusing on building the brand side of its two-sided marketplace first, demonstrating the 'brands first, then customers' strategy for marketplace development.
Mateship uses an algorithm to direct customers to similar brands when a desired brand is waitlisted, demonstrating proactive customer redirection and influence on the platform.
The US market is more willing to adopt new technology and be case studies, while the Australian market is more risk-averse and requires proven case studies, highlighting the importance of tailored market entry strategies.
Organic reach on new platforms (like Mateship) can be significantly higher than established platforms, offering brands an early mover advantage for cost-effective customer acquisition and brand visibility.
Utilizing compelling imagery and video, even with unconventional approaches like "falling on the bed" content, can significantly increase audience engagement and retention on social media platforms.
Leverage the Mateship platform for automated social proof and word-of-mouth marketing, as customer orders and activity create a visible sales environment that attracts more engagement and purchases.
Free SEO Audit HereSami Jarrous Jackson Mills Most eCommerce brands are still burning cash on Meta ads and wondering why CAC keeps climbing. Meanwhile, Mateship is quietly building a powerful new growth channel through a model you’ve likely never considered: Community Commerce.In this episode, Ryan is joined by Sami Jarrous and first-time podcast guest Jackson Mills from Mateship to break down exactly how they’ve gone from 30 to 110 brands using their platform, without a single cent in paid media.You’ll discover:Why Community Commerce is outperforming traditional ad channels.How Mateship gets your brand in front of thousands of high-intent shoppers for free.The cultural difference between US and Australian eComm brands.How brands like All For Mimi and Waterdrop slashed CAC by up to 86%What early adopters are getting that latecomers won’tWhy Aussie retailers are missing the sustainability upside entirelyThe behind-the-scenes of building a tw
Mateship quadrupled its merchant base by focusing on building the brand side of its two-sided marketplace first, demonstrating the 'brands first, then customers' strategy for marketplace development.
What does this episode say about dtc strategy?
Mateship uses an algorithm to direct customers to similar brands when a desired brand is waitlisted, demonstrating proactive customer redirection and influence on the platform.
What does this episode say about conversion & cro?
The US market is more willing to adopt new technology and be case studies, while the Australian market is more risk-averse and requires proven case studies, highlighting the importance of tailored market entry strategies.
What does this episode say about brand & content?
Organic reach on new platforms (like Mateship) can be significantly higher than established platforms, offering brands an early mover advantage for cost-effective customer acquisition and brand visibility.
What does this episode say about brand & content?
Utilizing compelling imagery and video, even with unconventional approaches like "falling on the bed" content, can significantly increase audience engagement and retention on social media platforms.
