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Coming Together To Leave This World In A Better Place

Seller Sessions · with Alina Gordon · July 12, 2022 · 50 min

Summary

This episode features Alina Gordon, founder of Church of Music, who shares her inspiring journey from Ukrainian immigrant to successful entrepreneur. She discusses leveraging her diverse background in supply chain, IP, and global business education to build a social enterprise that combines profitability with a mission for positive worldwide impact. Ecommerce operators can learn how to infuse purpose into their ventures and build resilient companies from the ground up.

Key takeaways

Themes

founder & leadership

Topics covered

social enterprisestartup foundingpersonal resiliencesupply chain logisticsintellectual property strategypurpose-driven businessimmigrant entrepreneurshipbrand building through missioncross-cultural competence

Episode description

This week on Inspired with Bell... Alina Gordon was born and raised in Ukraine. At the age of 9, her family immigrated to Boston, where she learned what it meant to be unique and independent. Childhood wasn't easy but it helped Alina understand who she was and what she had to offer the world early on in her life. Starting Church of Music was really a culmination of all of her life's experiences combined into one. She brought over 10 years of supply chain logistics, recycling, and reverse logistics along with business development skills. Her experience in working in software IP, helping Flagship IP in software patent monetisation and enforcement, helped her with the legal side of CoM. Her extensive experience in starting and being part of startups for the past 6 years, contributed to helping her understand the process as well as the structure for building something from ground up. And of course her global MBA from Columbia University, London Business School, and Hong Kong university didn't get in the way either. Her classical piano training since the age of 5, helped her understand music on a deeper level and create a sound for CoM that truly resonates with people of all ages, colours, backgrounds, and religions. Alina truly belie

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Frequently asked about this episode

What does this episode say about founder & leadership?
Alina Gordon's journey demonstrates how diverse experiences, from immigration to supply chain logistics and intellectual property, can be synthesized to build a unique and impactful business model.
What does this episode say about founder & leadership?
Entrepreneurs should consider how their personal history, including overcoming challenges, can be a foundational asset for developing a resilient and purpose-driven company.
What does this episode say about founder & leadership?
Structuring a business for social good (social enterprise) can involve blending profitability with a core mission to address societal issues, offering a sustainable alternative to traditional philanthropy.
What does this episode say about founder & leadership?
The founder’s ability to leverage expertise across disparate fields, such as supply chain management, intellectual property law, and classical music training, highlights the value of interdisciplinary skills in innovative startup creation.
What does this episode say about founder & leadership?
Building a successful startup from scratch requires a clear understanding of process and structure, emphasizing the importance of foundational business knowledge and strategic development.

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