Micaela Erlanger, a renowned celebrity stylist, discusses the dramatic transformation of the fashion industry and her role within it since 2013. The episode highlights the pivotal impact of Instagram and other digital platforms in connecting stylists with new designers and accelerating the fashion cycle, contrasting this with the industry's reliance on traditional methods in the past. It offers insights into how ecommerce brands can leverage digital presence and adapt to faster industry paces.
Key takeaways
Social media platforms, especially Instagram, are crucial tools for discovering new brands and designers, and for accelerating brand partnerships and exposure.
The fashion industry, and by extension, all consumer-facing businesses, operate at a significantly faster pace than a decade ago, demanding quicker adaptation and response times.
Despite the rise of digital, traditional events like Fashion Week maintain their relevance for networking, brand building, and staying abreast of industry trends.
Building a strong personal brand is essential for professionals in the creative and consumer-facing industries, similar to how brands build their identity.
Leverage digital channels for democratization of access and communication, as they have made fashion more accessible to a wider audience and streamlined brand discovery.
When celebrity stylist and author, Micaela Erlanger started her styling business in 2013, the fashion world was a much different place than it is today: Instagram was still in its early days, collections came out according to a strict fashion calendar, and lookbooks were sent through snail mail. Today, Erlanger is working faster and has more access than ever before to new designers and brands. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Erlanger to discuss how the role of the celebrity stylist has evolved, the importance of Instagram and why Fashion Week is still relevant to her.
What does this episode say about influencer & creator?
Social media platforms, especially Instagram, are crucial tools for discovering new brands and designers, and for accelerating brand partnerships and exposure.
What does this episode say about brand & content?
The fashion industry, and by extension, all consumer-facing businesses, operate at a significantly faster pace than a decade ago, demanding quicker adaptation and response times.
What does this episode say about dtc strategy?
Despite the rise of digital, traditional events like Fashion Week maintain their relevance for networking, brand building, and staying abreast of industry trends.
What does this episode say about influencer & creator?
Building a strong personal brand is essential for professionals in the creative and consumer-facing industries, similar to how brands build their identity.
What does this episode say about influencer & creator?
Leverage digital channels for democratization of access and communication, as they have made fashion more accessible to a wider audience and streamlined brand discovery.
