Celebrity stylist Law Roach discusses how post-pandemic fashion has shifted towards glamour and the integral role stylists play in cultivating a celebrity's public image. He shares his organic approach to styling, emphasizing storytelling through clothing and his innovative use of vintage pieces, including a collaboration with eBay to craft unique, impactful looks that transcend fleeting trends.
Key takeaways
Stylists are crucial for brand building: Celebrity stylists are key in shaping public perception and elevating individuals to 'style icon' status, directly impacting their brand and marketability.
Embrace storytelling through fashion: Law Roach focuses on using clothes to "say something or make people feel something," highlighting the power of narrative in styling over mere trend-following. Ecommerce brands can apply this by focusing on product storytelling.
Leverage vintage and unique sourcing: Roach's deliberate use of vintage pieces, even partnering with eBay, demonstrates how distinctive items can create more impactful and memorable looks than relying solely on new runway collections. Consider incorporating unique or upcycled elements into product lines.
Personalized client collaboration is key: Roach adapts his styling process to each client, from "heavily collaborative" to "just want to be dressed," underscoring the importance of flexible, client-centric approaches in service-based roles within the industry.
Social media fuels "it" girl status: The episode underscores how social media has magnified the public's role in determining fashion "it" girls, emphasizing the need for brands and individuals to cultivate both style and relatability online.
Craft compelling personal brands: Law Roach's success stems from building a strong personal philosophy and an "organic" approach to styling, which contributes to establishing a unique and recognizable brand identity in a competitive industry.
As the power of social media has grown, public opinion has become paramount in determining the next ‘"it" girl. Style and reliability are key components, but what the public often fails to consider is the impact of the motor behind the superstar machine, specifically as it pertains to a stylist.
Law Roach, the fashion stylist to Zendaya and Celine Dion among his extensive résumé of A-listers, has proven the impact that refining one’s style can have on catapulting them to style icon status. Roach’s success in styling celebrities from TikTok to the silver screen -- see Addison Rae for the MTV Movie Awards and Anya Taylor Joy for both the Golden Globes and Critics Choice Awards -- is less formulaic and more “organic,” he said on the latest Glossy Podcast.
“I don't necessarily have a wish list,” said Roach, of who he’d like to dress. “I work with people when it feels good or [when] I feel there's something that I can help them achieve, or vice versa.”
Logistically, the process behind styling his star clients also varies based on each individual. While some clients are “heavily collaborative,” others “just want to be dressed,” said Roach. The “pop” and “finesse” that Roach brings to the table stem from his often unorthodox approach to fashion. For example, rather than pulling looks straight off of the runway, Roach deliberately utilizes vintage pieces from eBay, which he partnered with in June to “tell a story” through the looks that he curates.
“I live in this world that’s very fantastical and whimsical and dreamy,” said Roach. “I'm always trying to use those clothes to help say something or make people feel something.”
What does this episode say about influencer & creator?
Stylists are crucial for brand building: Celebrity stylists are key in shaping public perception and elevating individuals to 'style icon' status, directly impacting their brand and marketability.
What does this episode say about brand & content?
Embrace storytelling through fashion: Law Roach focuses on using clothes to "say something or make people feel something," highlighting the power of narrative in styling over mere trend-following. Ecommerce brands can apply this by focusing on product storytelling.
What does this episode say about influencer & creator?
Leverage vintage and unique sourcing: Roach's deliberate use of vintage pieces, even partnering with eBay, demonstrates how distinctive items can create more impactful and memorable looks than relying solely on new runway collections. Consider incorporating unique or upcycled elements into product lines.
What does this episode say about influencer & creator?
Personalized client collaboration is key: Roach adapts his styling process to each client, from "heavily collaborative" to "just want to be dressed," underscoring the importance of flexible, client-centric approaches in service-based roles within the industry.
What does this episode say about influencer & creator?
Social media fuels "it" girl status: The episode underscores how social media has magnified the public's role in determining fashion "it" girls, emphasizing the need for brands and individuals to cultivate both style and relatability online.
