Many e-commerce businesses struggle with outsourcing content while maintaining quality. This episode features Katrina McKinnon of CopySmiths.com, who shares practical strategies for successful content delegation, including finding talent, effective onboarding, and setting clear expectations. It addresses common pitfalls and provides solutions for e-commerce operators looking to scale content creation without sacrificing brand voice.
Key takeaways
To successfully outsource content, define your brand's unique voice and set clear, detailed guidelines for external writers to ensure consistency.
When engaging with freelance writers or agencies, foster a collaborative relationship by providing thorough briefs and constructive feedback, rather than treating it as a purely transactional exchange.
For service providers, master cold outreach by crafting compelling, personalized pitches that clearly articulate value and resonate with potential clients.
Strategically decide between short-form and long-form content based on your specific goals and target audience, understanding the advantages of each for different marketing objectives.
If you own an eCommerce business, I am guessing you have tried to outsource your content at some point. Generally speaking, once you begin outsourcing this content that you were so passionate about, the quality of the copy goes down. So is it possible to have someone create content for you—while maintaining your standards? Here with me to answer this question and more is Katrina McKinnon, the owner of CopySmiths.com. Listen in as we discuss how Katrina is "killing it with cold outreach," the best pitch I have ever received, and Katrina's thoughts on short versus long posts. You can find show notes and more information by clicking here: https://bit.ly/3nbpklB Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
To successfully outsource content, define your brand's unique voice and set clear, detailed guidelines for external writers to ensure consistency.
What does this episode say about paid acquisition?
When engaging with freelance writers or agencies, foster a collaborative relationship by providing thorough briefs and constructive feedback, rather than treating it as a purely transactional exchange.
What does this episode say about founder & leadership?
For service providers, master cold outreach by crafting compelling, personalized pitches that clearly articulate value and resonate with potential clients.
What does this episode say about brand & content?
Strategically decide between short-form and long-form content based on your specific goals and target audience, understanding the advantages of each for different marketing objectives.
