The payment experience, once a mere necessity, is now a critical differentiator for ecommerce brands. This episode explores how evolving consumer expectations, driven by mobile wallets, accelerated checkout, and BNPL options, are forcing merchants to innovate. It offers practical advice on aligning current ecommerce experiences with these new standards to boost conversion and customer satisfaction.
Key takeaways
Optimize your checkout flow for speed and convenience, leveraging options like mobile wallets and accelerated checkout to meet modern consumer expectations.
Integrate BNPL (Buy Now, Pay Later) options strategically to cater to evolving customer preferences and potentially increase conversion rates.
View the payment experience as a crucial component of customer experience (CX), not just a transactional step, to gain a competitive advantage.
Collaborate with technology partners and payment providers to access innovative solutions and stay ahead of payment trends.
The payment experience has always been considered a “necessary evil” for ecommerce sites. There’s information merchants need to accept, validate and fulfill online orders. But now, technology is turning the payment experience into an opportunity for differentiation. During this week’s Retail Remix, two executives embedded in this exciting new world of payment share their thoughts on: What consumers actually expect from the checkout phase of the online shopping journey; How the rise of mobile wallets, accelerated checkout tools and BNPL has set new standards for success; How merchants can best align their current ecommerce experiences with consumer needs to identify key ways to improve; and Why tech players across the ecommerce ecosystem, including BigCommerce and PayPal, are coming together to drive innovation in payments. RELATED LINKSLearn more about BigCommerce conversion solutionsLearn more about PayPal’s retail offeringsGet details on how BigCommerce is helping merchants offer FastLane by PayPal on their sitesDownload Retail TouchPoints’ deep-dive report on the payment experience]]>
Frequently asked about this episode
What does this episode say about conversion & cro?
Optimize your checkout flow for speed and convenience, leveraging options like mobile wallets and accelerated checkout to meet modern consumer expectations.
What does this episode say about retail & omnichannel?
Integrate BNPL (Buy Now, Pay Later) options strategically to cater to evolving customer preferences and potentially increase conversion rates.
What does this episode say about shopify & ecommerce platforms?
View the payment experience as a crucial component of customer experience (CX), not just a transactional step, to gain a competitive advantage.
What does this episode say about conversion & cro?
Collaborate with technology partners and payment providers to access innovative solutions and stay ahead of payment trends.
