This episode features Laura Harnett, founder of Seep, a B Corp selling eco-friendly cleaning tools. She reveals how Seep achieved £1M in sales through a Shopify store and wholesale channels. The discussion highlights strategies for community impact, sustainable growth, and unique customer acquisition tactics, offering valuable insights for ecommerce operators looking to build a purpose-driven brand and drive sales without relying on traditional subscription models.
Key takeaways
Leverage trade shows for both wholesale and retail growth; prioritize events that attract press and influencers to maximize social media exposure.
Simplify lead capture at events and avoid giving away too many free products to prevent exploitation.
Implement gift-with-purchase promotions featuring your own products to drive trials and clear overstock, and offer complementary brands' products to gain access to new audiences and increase AOV.
Focus on maximizing the average order value for initial purchases through strategies like gift-with-purchase rather than solely relying on subscription models.
Build community by personalizing customer service interactions via email and social media, educating customers on sustainability, and aligning brand content with social causes.
Explore brand collaborations as a cost-effective alternative to paid advertising for customer acquisition, leveraging organic connections with complementary brands.
Utilize tools like Influencer Hero for creator management and Impact Forecast to understand and reduce your product's carbon footprint.
In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. This time it's Laura Harnett from Seep episode 448.In this clip, Laura explains how Seep are building their community via these 3 StepsGreat customer serviceInfluencer engagementEducationLISTEN TO THE FULL EPISODE HEREhttps://ecmp.info/448This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ ---
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Leverage trade shows for both wholesale and retail growth; prioritize events that attract press and influencers to maximize social media exposure.
What does this episode say about brand & content?
Simplify lead capture at events and avoid giving away too many free products to prevent exploitation.
What does this episode say about customer retention?
Implement gift-with-purchase promotions featuring your own products to drive trials and clear overstock, and offer complementary brands' products to gain access to new audiences and increase AOV.
What does this episode say about supply chain & operations?
Focus on maximizing the average order value for initial purchases through strategies like gift-with-purchase rather than solely relying on subscription models.
What does this episode say about dtc strategy?
Build community by personalizing customer service interactions via email and social media, educating customers on sustainability, and aligning brand content with social causes.
