This episode breaks down Big Tech's Q2 2024 earnings, highlighting the continued dominance of AI, cloud, and advertising. Crucially, it emphasizes the disconnect between these tech trends and the often-unpredictable shifts in customer behavior. Ecommerce operators will learn how to build robust 2025 marketing and budget plans that can withstand sudden changes in consumer preferences, ensuring long-term success in an uncertain market.
Key takeaways
Develop agile marketing and budgeting strategies that anticipate sudden shifts in customer behavior, rather than solely relying on current trends or Big Tech's focus areas.
Diversify your marketing and technology investments beyond just AI and cloud computing, considering potential disruptive changes in how customers interact with brands.
Incorporate scenario planning into your 2025 strategy to prepare for various future states, from stable market conditions to abrupt changes in consumer adoption of new technologies (e.g., as seen with mobile and social media).
Focus on building business resilience by understanding past technological disruptions and their impact on customer behavior to inform future adaptations.
Regularly evaluate and adapt your business model to avoid being blindsided by unforeseen changes in customer preferences, even if current behavior appears stable.
Building Plans for an Uncertain Future — Big Tech Earnings Q2 2024 (Thinks Out Loud Episode 431)
Big Tech announced their earnings for Q2 2024 and, to be honest, not much has changed in terms of the big trends. Lots of talk about artificial intelligence. Lots of talk about cloud computing. Lots of talk about advertising.
You know what we didn’t hear lots of talk about? Customers changing their behaviors much.
What’s also true is that customers can change at any time. We saw it with mobile. We saw it with social. We saw it with the internet. Sometimes it’s like everyone wakes up on the same day and decides they want to work a whole new way.
As you start planning your budget and marketing plans for 2025, how can you plan for that reality? How can you build plans that work regardless of whether customers all jump at once' or if the status quo stands still? How can you set your business for success in an uncertain future? That’s what this episode of T
Frequently asked about this episode
What does this episode say about founder & leadership?
Develop agile marketing and budgeting strategies that anticipate sudden shifts in customer behavior, rather than solely relying on current trends or Big Tech's focus areas.
What does this episode say about analytics & attribution?
Diversify your marketing and technology investments beyond just AI and cloud computing, considering potential disruptive changes in how customers interact with brands.
What does this episode say about ai & automation?
Incorporate scenario planning into your 2025 strategy to prepare for various future states, from stable market conditions to abrupt changes in consumer adoption of new technologies (e.g., as seen with mobile and social media).
What does this episode say about founder & leadership?
Focus on building business resilience by understanding past technological disruptions and their impact on customer behavior to inform future adaptations.
What does this episode say about founder & leadership?
Regularly evaluate and adapt your business model to avoid being blindsided by unforeseen changes in customer preferences, even if current behavior appears stable.
