Building a Web3 Company After the NFT Crash (Feat. Brandon Martinez, SNKRHUD)
Future Commerce · with Brandon Martinez · July 11, 2022 · 48 min
Summary
This episode offers a crucial perspective for ecommerce operators navigating the volatile Web3 space. SNKRHUD's journey demonstrates that building a resilient Web3 brand post-NFT crash requires focusing on intrinsic community value, real-world engagement, and robust storytelling beyond speculative hype. Learn how to foster genuine connections and leverage digital assets for sustained brand loyalty in a challenging market.
Key takeaways
Hype cycles in Web3 are unsustainable; focus on building genuine communities around shared passions (e.g., sneaker culture) rather than monetary speculation.
Integrate digital goods and NFTs with real-world experiences and events to enhance utility and strengthen community bonds. SNKRHUD's physical activations at NFT NYC are a prime example.
Doxxing project creators and building a personal, trusted reputation can significantly increase project optionality and investor confidence in a post-crash Web3 environment.
Embrace world-building and narrative to create a compelling, enduring reason for community engagement that transcends individual NFT projects (e.g., SNKRHUD's post-apocalyptic sneaker world).
Leverage robust blockchain platforms like FLOW for faster transactions and no gas fees to improve user experience and reduce barriers to entry for digital asset adoption.
Joining the show today is Brandon Martinez, Founder of SNKRHUD. We discuss the dynamic of digital goods and NFTs during a downturn in the market, and how physical events and identities are becoming the norm in what was once thought to be an anonymous and online-only fandom. Listen now!
Hype cycles in Web3 are unsustainable; focus on building genuine communities around shared passions (e.g., sneaker culture) rather than monetary speculation.
What does this episode say about dtc strategy?
Integrate digital goods and NFTs with real-world experiences and events to enhance utility and strengthen community bonds. SNKRHUD's physical activations at NFT NYC are a prime example.
What does this episode say about founder & leadership?
Doxxing project creators and building a personal, trusted reputation can significantly increase project optionality and investor confidence in a post-crash Web3 environment.
What does this episode say about brand & content?
Embrace world-building and narrative to create a compelling, enduring reason for community engagement that transcends individual NFT projects (e.g., SNKRHUD's post-apocalyptic sneaker world).
What does this episode say about brand & content?
Leverage robust blockchain platforms like FLOW for faster transactions and no gas fees to improve user experience and reduce barriers to entry for digital asset adoption.
