Seller Sessions · with Janelle Page · April 26, 2022 · 61 min
Summary
Janelle Page shares her journey from selling candy as a child to building and scaling multi-million dollar brands, including leading Amazon and online DTC strategy for a major nutraceutical company. This episode offers valuable insights into leveraging online marketplaces, strategic partnerships, and a founder-led approach to achieve significant e-commerce growth and brand success.
Key takeaways
Analyze diverse marketplaces beyond Amazon: Janelle's experience highlights the power of online platforms for scaling, but implies the need to identify and conquer new and emerging sales channels over time.
Cultivate strategic creator partnerships: Learn how to effectively collaborate with creators to develop products and expand brand reach, as exemplified by Unifish.
Implement a robust DTC growth strategy: Understand the tactics required to drive online direct-to-consumer sales to over $100 million annually, focusing on retention and optimized funnels.
Embrace a "living resume" approach: Continuously build and showcase diverse skills and experiences that contribute to a holistic business perspective and adaptability.
Prioritize relentless discipline and optimism in leadership: Janelle's success underscores the importance of an unwavering positive mindset and consistent effort in scaling ventures.
This week on Inspired with Bell... Janelle Page's career in business and marketing began in elementary when she first started selling lollipops and candy bars to her fellow schoolmates. Her resume includes successful ventures in marketing, real estate, sports nutrition, supplements, events, consulting, teaching, and public speaking. Over the years, she has created and sold several companies, as well as helped hundreds of brands—both large and small—grow their business. Most recently, she led the Amazon and online marketplace strategy for one of the largest nutraceutical companies in the world where she was responsible for growing online DTC sales to over $100 million annually. She currently serves as a strategic consultant for companies, has ownership interest in several brands, and is the CEO and co-founder of Unifish, a firm that partners with creators to develop incredible products and build world class brands. Janelle is an outdoor enthusiast who's passionate about calisthenics, mountain biking, rock climbing, hiking, and practicing exceedingly difficult yoga poses. She enjoys spending time with her four children and loves learning, life, and most importantly, people. She is an eternal optimist who believes in abundance, service, tenacity, kindness, discipline, teamwork, and generosity. You can find Janelle on Facebook or Instagram where she eagerly anticipates becoming your friend or visit her website janellepage.com to view her living resume.
What does this episode say about amazon & marketplaces?
Analyze diverse marketplaces beyond Amazon: Janelle's experience highlights the power of online platforms for scaling, but implies the need to identify and conquer new and emerging sales channels over time.
What does this episode say about dtc strategy?
Cultivate strategic creator partnerships: Learn how to effectively collaborate with creators to develop products and expand brand reach, as exemplified by Unifish.
What does this episode say about founder & leadership?
Implement a robust DTC growth strategy: Understand the tactics required to drive online direct-to-consumer sales to over $100 million annually, focusing on retention and optimized funnels.
What does this episode say about brand & content?
Embrace a "living resume" approach: Continuously build and showcase diverse skills and experiences that contribute to a holistic business perspective and adaptability.
What does this episode say about amazon & marketplaces?
Prioritize relentless discipline and optimism in leadership: Janelle's success underscores the importance of an unwavering positive mindset and consistent effort in scaling ventures.
