Brought Back to Life: How Pantee Uses Deadstock to Upcycle the Fashion Industry

Shopify Masters · with Amanda McCourt and Katie McCourt · October 26, 2021 · 58 min

Summary

This episode reveals how Pantee successfully built a sustainable underwear brand from upcycled deadstock t-shirts, despite having no prior fashion industry experience. It highlights the advantages of an "outsider" perspective in driving innovation, overcoming product development challenges, and the importance of finding manufacturing partners aligned with a unique vision. Listeners will learn how to navigate new industries and maintain core brand values in the face of obstacles.

Key takeaways

• Embrace an 'outsider' perspective to drive innovation; a lack of industry experience can lead to novel solutions.
• Prioritize networking and asking questions: invaluable insights often come from speaking with experienced individuals.
• Be persistent in your vision: Pantee succeeded by sticking to its deadstock upcycling concept despite initial manufacturing challenges.
• Seek out production partners who understand and align with your unique brand vision, even if it means a longer search.
• Balance stubbornness with flexibility: stay firm on your core mission while adapting your approach to achieve it.

Themes

Topics covered

Episode description

In this episode, you'll learn how Amanda and Katie McCourt set out to scale a sustainable fashion brand that turns deadstock t-shirts into underwear.

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Frequently asked about this episode

What does this episode say about founder & leadership?

Embrace an 'outsider' perspective to drive innovation; a lack of industry experience can lead to novel solutions.

What does this episode say about product & merchandising?

Prioritize networking and asking questions: invaluable insights often come from speaking with experienced individuals.

What does this episode say about supply chain & operations?

Be persistent in your vision: Pantee succeeded by sticking to its deadstock upcycling concept despite initial manufacturing challenges.

What does this episode say about brand & content?

Seek out production partners who understand and align with your unique brand vision, even if it means a longer search.

What does this episode say about founder & leadership?

Balance stubbornness with flexibility: stay firm on your core mission while adapting your approach to achieve it.

Listen

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