Brand Building through Social Media and Giving Back with eCommerce Entrepreneur Yong-Soo
Firing The Man · with Yong-Soo · February 15, 2023 · 36 min
Summary
Yong-Soo, founder of Urban EDC and Growth Jet, shares his journey from crypto to an 8-figure e-commerce business. He emphasizes building brand awareness through social media, focusing on customer value delivery, and the "I, We, They" framework for scaling operations. This episode offers practical advice on direct-to-consumer brand building and strategic collaborations for sustainable growth.
Key takeaways
Validate product ideas before investing heavily in inventory, as Yong-Soo learned with his initial headphone venture before Urban EDC.
Leverage social media platforms where your target audience is highly active. Yong-Soo built a 10,000-follower Instagram account by reposting community content before launching Urban EDC.
Implement the 'I, We, They' framework for scaling: initially do all tasks yourself ('I'), then standardize with a team ('We'), and finally delegate to allow for high-level strategy ('They').
Prioritize genuine, long-term collaborations over transactional relationships to build strong partnerships with content creators and other brands.
Consider co-creating products with content creators or other brands to leverage their audience and your operational strengths.
On today’s episode, we have the pleasure of interviewing Yong-Soo. Yong-Soo left a successful career in cryptocurrency software engineering to found his first 8-figure e-commerce business Urban EDC, a venture with an impressive social media following. He then went on to launch GrowthJet, a Climate Neutral Certified third-party logistics company. Yong-Soo is passionate about sharing his experiences with other entrepreneurs so they can start companies that are both profitable and sustaina...
Validate product ideas before investing heavily in inventory, as Yong-Soo learned with his initial headphone venture before Urban EDC.
What does this episode say about brand & content?
Leverage social media platforms where your target audience is highly active. Yong-Soo built a 10,000-follower Instagram account by reposting community content before launching Urban EDC.
What does this episode say about founder & leadership?
Implement the 'I, We, They' framework for scaling: initially do all tasks yourself ('I'), then standardize with a team ('We'), and finally delegate to allow for high-level strategy ('They').
What does this episode say about supply chain & operations?
Prioritize genuine, long-term collaborations over transactional relationships to build strong partnerships with content creators and other brands.
What does this episode say about dtc strategy?
Consider co-creating products with content creators or other brands to leverage their audience and your operational strengths.
