Seller Sessions · with Daniel Fernandez · August 18, 2022 · 18 min
Summary
This episode provides an in-depth guide for Amazon sellers on how to master Brand Analytics and Search Query Performance Reports to ensure a successful product launch. Daniel Fernandez shares actionable strategies for leveraging these tools to identify high-impact keywords, optimize product listings, and monitor performance effectively. This is a must-listen for anyone looking to improve their Amazon SEO and launch strategy.
Key takeaways
Utilize the Amazon Brand Analytics Search Terms tab to understand customer search behavior and identify relevant keywords with high search volume for new product listings.
Combine insights from Brand Analytics and Search Query Performance Reports to craft a comprehensive product launch strategy, including optimizing titles, bullet points, descriptions, and backend search terms.
Continuously monitor your product's performance post-launch using these reports to identify areas for adjustment and maintain visibility in Amazon's ever-evolving algorithm.
Focus on data-driven decision-making for Amazon SEO, transforming keyword research into tangible improvements for your product listings and launch campaigns.
Avoid common pitfalls by understanding how customer search behavior translates into effective keyword targeting and listing optimization.
Themes
amazon & marketplacesproduct & merchandisinganalytics & attributionorganic & seo
Brand Analytics (Amazon Search Terms tab) + Search Query Performance Reports Combo For Launch Daniel Fernandez joins me today to discuss ways to use Brand Analytics and the Search Query Performance Reports for launching new products. Daniel is the founder and CEO of AMZclever.com, a full-service agency that manages and grows brands on Amazon and Walmart since 2015. He has worked with several 7, 8, 9-figure brands; public companies; and product startups on launching and expanding in the Amazon and Walmart platforms, as well as taking many of them internationally. Daniel spent some years living in China; he has spoken at several industry-leading conferences in US, Canada, China, Netherlands, Hong Kong; and is a frequent contributor to different publications in the Amazon and e-commerce space. Currently resides in Florida, where he leads his global team and enjoys the sunny weather.
What does this episode say about amazon & marketplaces?
Utilize the Amazon Brand Analytics Search Terms tab to understand customer search behavior and identify relevant keywords with high search volume for new product listings.
What does this episode say about product & merchandising?
Combine insights from Brand Analytics and Search Query Performance Reports to craft a comprehensive product launch strategy, including optimizing titles, bullet points, descriptions, and backend search terms.
What does this episode say about analytics & attribution?
Continuously monitor your product's performance post-launch using these reports to identify areas for adjustment and maintain visibility in Amazon's ever-evolving algorithm.
What does this episode say about organic & seo?
Focus on data-driven decision-making for Amazon SEO, transforming keyword research into tangible improvements for your product listings and launch campaigns.
What does this episode say about amazon & marketplaces?
Avoid common pitfalls by understanding how customer search behavior translates into effective keyword targeting and listing optimization.
