Alexandra Jimenez, a successful Shopify merchant and prominent social media influencer, shares invaluable insights from her dual perspective. She discusses her journey from corporate professional to a highly influential figure in the travel niche, and how she leverages her expertise to build and grow her own Shopify store, Compass Rose Travel Accessories. This episode is particularly beneficial for Shopify store owners looking to understand and implement effective influencer marketing strategies or those considering entering the influencer space.
Another episode of highlights from the Social Media Influencer Summit makes this episode of Winning With Shopify jam-packed full of knowledge from our friend of the show, Alexandra Jimenez. She joins us again this year to talk about both sides of the story, being a social media influencer and owning a Shopify store as a merchant.Alexandra Jimenez is the editor-in-chief of Travel Fashion Girl, where she teaches an audience of 900,000+ monthly readers to pack in a light, stylish, and efficient way. After quitting her corporate job in 2008, she spent almost a decade on the road all while traveling carry-on only. She now has a new travel brand called Compass Rose Travel Accessories that is quickly making its way up the best-selling list on Amazon. So Alex is going to give you lots of great advice in this session. These are just the highlights of the interview. Please go and listen to the full thing over at www.winningwithshopify.com/summit. It's 100% free to sign up. You get access for three days and you get to listen to Alex's full interview and her interview from last year, which is still completely relevant. There are 30 other interviews you can listen to as well. So it is crammed full of great information. If you're still wondering whether to get into influencer marketing or if you've tried it and you haven't succeeded yet, then I’ve created this summit for you. This summit has been put together for anyone who wants to understand influencer marketing. Check it out for free today! Questions I covered:Asking Alex about her journey in detail and how she started out as an influencer.Does she promote anything unless she truly believes in it?What is Alex doing now? Coming into 2020, what is she doing now when it comes to influencer marketing and how she presents herself?How she makes money with particular strategies.Asking her what