This episode offers an insider’s look into the return of in-person New York Fashion Week (NYFW) post-pandemic. Glossy editors Jill Manoff and Danny Parisi recount the highs, lows, and surprises, detailing the challenges of managing safety protocols, the blend of physical and virtual presentations, and the evolving role of key industry figures. It provides valuable insights into the future format of fashion events and what ecommerce brands can learn about adapting to new retail realities.
Key takeaways
Hybrid fashion week models (in-person and virtual) are likely to persist, offering brands expanded reach beyond physical attendees.
Safety protocols and consumer comfort remain critical considerations for in-person events, requiring clear communication and execution.
Influencer and editorial presence at key events like NYFW continues to shape brand perception and trend cycles, even with evolving event formats.
The blend of tradition and innovation is crucial; brands need to respect historical event structures while embracing new technologies and presentation methods.
Expect the economic aspects of such large-scale events to continue to evolve, impacting brand participation and ROI calculations.
Glossy’s editorial team, like much of the fashion community, reunited with New York Fashion this past week, as the event returned by hosting a full schedule of IRL shows for the first time since February 2020.
Going in, we had some expectations about how the event would play out, as we’ve covered NYFW every season for the past several years. But as the world has turned upside down since we last hit a runway show at Spring Studios, for example, we also had some questions. For example, how would event organizers make showgoers feel safe, as the Delta variant is still a big cause for concern? And would the usual editors, buyers and influencers show up, with most every brand also showing their collection virtually?
On this bonus episode of the Glossy Podcast, editor-in-chief Jill Manoff and fashion reporter Danny Parisi break down what they experienced while show- and event-hopping this season. As they tell it, the event had highs and lows, plus a few surprises that hinted at the future of fashion week.
What does this episode say about retail & omnichannel?
Hybrid fashion week models (in-person and virtual) are likely to persist, offering brands expanded reach beyond physical attendees.
What does this episode say about brand & content?
Safety protocols and consumer comfort remain critical considerations for in-person events, requiring clear communication and execution.
What does this episode say about founder & leadership?
Influencer and editorial presence at key events like NYFW continues to shape brand perception and trend cycles, even with evolving event formats.
What does this episode say about retail & omnichannel?
The blend of tradition and innovation is crucial; brands need to respect historical event structures while embracing new technologies and presentation methods.
What does this episode say about retail & omnichannel?
Expect the economic aspects of such large-scale events to continue to evolve, impacting brand participation and ROI calculations.
