Slow page speed is a business killer, especially with Google's upcoming May 2021 algorithm update prioritizing page experience. This episode breaks down the critical factors impacting Shopify store loading times, offering both DIY solutions and guidance on when to enlist developer help to ensure your site remains competitive and converts customers.
Key takeaways
Prioritize page speed optimization before the May 2021 Google algorithm update to avoid significant SEO penalties and maintain search rankings.
Implement DIY page speed improvements like image optimization, code minification (CSS, JavaScript), and leveraging browser caching to immediately boost site performance.
Conduct regular audits of your Shopify theme and apps, as they are major contributors to page speed issues; be prepared to rethink your theme or app stack if they consistently hinder performance.
Utilize Content Delivery Networks (CDNs) to reduce load times for global customers and understand the impact of third-party scripts on your overall site speed.
Monitor Core Web Vitals (LCP, FID, CLS) and other key web performance metrics to proactively identify and address areas for improvement, directly correlating site speed with improved conversion rates and user experience.
Page speed is a huge topic in e-commerce, especially for SEO. In May 2021, it's going to become an even bigger topic and, therefore, and even bigger killer of SEO performance.As SEO experts, we are duty bound to respond and support you through this. Starting with this free podcast episode that unpacks what affects page speed and how to do some DIY to it yourself, we are here to help.Today's episode covers a huge range of things that affect page speed. Some you can do yourself, some will need the assistance of a developer and others may require you to have a re-think of your theme and website design.Either way, customers and Google are requiring faster and faster websites, so don't get left behind.DISCOUNTED! Check Out Our expert Page Speed Improvement Package:https://www.winningwithshopify.com/pagespeedSupport the show
Prioritize page speed optimization before the May 2021 Google algorithm update to avoid significant SEO penalties and maintain search rankings.
What does this episode say about shopify & ecommerce platforms?
Implement DIY page speed improvements like image optimization, code minification (CSS, JavaScript), and leveraging browser caching to immediately boost site performance.
What does this episode say about conversion & cro?
Conduct regular audits of your Shopify theme and apps, as they are major contributors to page speed issues; be prepared to rethink your theme or app stack if they consistently hinder performance.
What does this episode say about organic & seo?
Utilize Content Delivery Networks (CDNs) to reduce load times for global customers and understand the impact of third-party scripts on your overall site speed.
What does this episode say about organic & seo?
Monitor Core Web Vitals (LCP, FID, CLS) and other key web performance metrics to proactively identify and address areas for improvement, directly correlating site speed with improved conversion rates and user experience.
