Bonus Episode: Interview with E-commerce Braintrust Podcast: Voice Commerce
Future Commerce · with Kiri Masters · February 28, 2018 · 8 min
Summary
This bonus episode explores the emerging landscape of voice commerce and its profound impact on brand perception and customer engagement. It highlights how brands must adapt their strategies to successfully navigate the voice-first revolution to maintain relevance and connect with customers through new, conversational interfaces.
Key takeaways
Voice commerce isn't just a new channel, it's a paradigm shift in how customers interact with brands and products.
Brands need to consider how their identity and messaging translate to an audio-only or conversational interface to maintain brand consistency.
Focus on understanding the natural language patterns and intent behind voice queries to optimize product discovery and purchasing flows.
The rise of voice assistants necessitates a re-evaluation of the customer journey, emphasizing convenience and seamless interactions.
Proactive engagement in voice commerce development is crucial for future-proofing brand relevance and competitive advantage.
We're bringing you a bonus episode - we sat down with Kiri Masters of Ecommerce Braintrust Podcast to talk about the proliferation of voice and voice commerce - and how it's changing the perception of what a brand is and how they engage their customers. To listen to the WHOLE thing head over to ecommercebraintrust.com and listen to Episode 19!
