This episode provides 10 essential, actionable SEO tips specifically for Shopify store owners to increase visibility, traffic, and revenue. Nick and Kieran from Spec Digital break down common SEO mistakes and offer clear strategies to optimize your store for search engines and an improved user experience, leading to higher conversions.
Key takeaways
Regularly track keywords using tools like Google Search Console and actively seek new keyword opportunities beyond what your store already ranks for.
Ensure target keywords are naturally integrated into product and category page content to signal relevance to Google.
Optimize your site structure by creating more specific collections and using a logical heading hierarchy (H1 for product name, H2 for features) to improve navigation for both users and search engines.
Improve page speed on your Shopify store, particularly for mobile, and utilize UX tracking tools like Hotjar to identify and resolve user experience issues that impact SEO and conversions.
Clean up your XML sitemap by removing "no index" pages to ensure Google accurately understands and indexes your website structure.
Welcome back!This week Nick does a solo episode to dive into his 15 years experience working in the industry and his top 10 tips to help you ahead of Black Friday!Grab a coffee, your notepad and let us know what you think of this episode!Summary of episode:1. Make collections for the long term2. Don't de-value your brand3. Do collect as many new customers as your can4. Google Ads - increase budget early / build audiences5. SEO - plan ahead!6. Social - get aggressive & invest well7. Lead feeder - get signups for early access / exclusive dealsEven if they don't sign up, you've got their email!8. Be more agile than your competitors.If their prices are lower, compete or add more value.9. Have 'waves' of deals10. Get rid of old stock. It's the perfect time.If you want to get involved with the show, you can do so at winningwithshopify.comIf you’re interested in learning more about how you can grow your business through subscriptions, check out our episode with Upscribe and see more about them here - Upscribe.io/winningwithshopify Support the show
What does this episode say about shopify & ecommerce platforms?
Regularly track keywords using tools like Google Search Console and actively seek new keyword opportunities beyond what your store already ranks for.
What does this episode say about organic & seo?
Ensure target keywords are naturally integrated into product and category page content to signal relevance to Google.
What does this episode say about conversion & cro?
Optimize your site structure by creating more specific collections and using a logical heading hierarchy (H1 for product name, H2 for features) to improve navigation for both users and search engines.
What does this episode say about shopify & ecommerce platforms?
Improve page speed on your Shopify store, particularly for mobile, and utilize UX tracking tools like Hotjar to identify and resolve user experience issues that impact SEO and conversions.
What does this episode say about shopify & ecommerce platforms?
Clean up your XML sitemap by removing "no index" pages to ensure Google accurately understands and indexes your website structure.
