To win Black Friday Cyber Monday (BFCM) in 2025, Shopify merchants should extend their promotional periods, simplify discount strategies, and meticulously plan inventory months in advance. The key is to adapt to evolving consumer behavior by offering a seamless shopping experience and effectively reaching new customer segments.
Key takeaways
Start sales earlier than the traditional BFCM weekend, potentially extending to a month-long holiday sale, to capture early shoppers and adapt to changing consumer habits.
Simplify promotional strategies by focusing on clear, impactful discounts on best-selling products rather than complex, multi-tiered offers that can overwhelm customers.
Master inventory planning by October, prioritizing depth over breadth for key products to avoid stock-outs and ensure smooth coordination with partners for omnichannel brands.
Develop marketing campaigns that target new customer segments and communicate a clear value proposition, especially for brands that rarely offer discounts.
Consider alternative BFCM strategies like opting out of traditional discounts to focus on community-building initiatives or unique promotional windows if it aligns with brand values and customer expectations.
Founders and CEOs from some of Shopify's biggest brands share their lessons from past holiday seasons, and what they are doing to prepare for Black Friday and Cyber Monday in 2023.
Frequently asked about this episode
What does this episode say about shopify & ecommerce platforms?
Start sales earlier than the traditional BFCM weekend, potentially extending to a month-long holiday sale, to capture early shoppers and adapt to changing consumer habits.
What does this episode say about dtc strategy?
Simplify promotional strategies by focusing on clear, impactful discounts on best-selling products rather than complex, multi-tiered offers that can overwhelm customers.
What does this episode say about supply chain & operations?
Master inventory planning by October, prioritizing depth over breadth for key products to avoid stock-outs and ensure smooth coordination with partners for omnichannel brands.
What does this episode say about brand & content?
Develop marketing campaigns that target new customer segments and communicate a clear value proposition, especially for brands that rarely offer discounts.
What does this episode say about shopify & ecommerce platforms?
Consider alternative BFCM strategies like opting out of traditional discounts to focus on community-building initiatives or unique promotional windows if it aligns with brand values and customer expectations.
