Black Friday Advertising: Preparing Your Facebook Ads for #BFCM

The Unofficial Shopify Podcast · October 23, 2018 · 46 min

Summary

This episode, though from 2018, offers foundational advice for preparing Facebook Ads for highly competitive sales periods like Black Friday Cyber Monday (BFCM). It emphasizes pre-BFCM strategies such as audience warming and creative testing to maximize ad performance and ROI during peak shopping days.

Key takeaways

• Start preparing your ad creatives and audiences at least 4-6 weeks before BFCM to ensure readiness and optimize performance.
• Utilize both evergreen content that performs consistently and fresh, BFCM-specific creatives to capture attention during the sales period.
• Implement a full-funnel strategy for BFCM, focusing on warming up cold audiences and retargeting engaged users with specific offers.
• Segment your audiences effectively and tailor ad copy and creative to resonate with each segment for higher conversion rates.

Themes

Topics covered

Episode description

BFCM Facebook Ads Strategies Revealed

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Frequently asked about this episode

What does this episode say about paid acquisition?

Start preparing your ad creatives and audiences at least 4-6 weeks before BFCM to ensure readiness and optimize performance.

What does this episode say about dtc strategy?

Utilize both evergreen content that performs consistently and fresh, BFCM-specific creatives to capture attention during the sales period.

What does this episode say about brand & content?

Implement a full-funnel strategy for BFCM, focusing on warming up cold audiences and retargeting engaged users with specific offers.

What does this episode say about paid acquisition?

Segment your audiences effectively and tailor ad copy and creative to resonate with each segment for higher conversion rates.

Listen

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