This episode features Rebecca Clements, a savvy ecommerce entrepreneur who built and successfully exited a 6-figure wedding stationery business (Crafty Pie) and is now launching a new venture, Bijou Rose. The discussion unveils her practical strategies for leveraging content marketing, SEO, and Pinterest to drive organic traffic and sales, alongside tactical advice on platform selection and outsourcing for growth. Essential listening for ecommerce operators looking to scale efficiently and diversify sales channels.
Key takeaways
Implement a robust content marketing strategy with a blog offering freebies (e.g., printables) to attract organic traffic and build an email list.
Optimize product listings and website content for SEO to rank higher in search results on both your own site and marketplace platforms like Etsy.
Leverage Pinterest as a significant traffic driver by creating diverse boards related to your niche, pinning both your products and complementary content to expand reach.
Consider using WooCommerce on WordPress for its customization capabilities, especially for products requiring extensive customer input, utilizing plugins like Gravity Forms for data collection.
Strategically utilize virtual assistants (VAs) to handle time-consuming tasks like proofing and customer service to free up your time for strategic growth initiatives.
Rebecca Clements was the owner and creative director of Crafty Pie an online only store selling modern wedding stationery and gifts. The business launched in 2012 and Rebecca grew it to a six-figure turnover before selling in late 2016. She’s also just bought BisjouxRose which will launch before this show goes live! We discuss starting, growing, selling, buying and launching!! There's lots of tips and ideas in this one from this serial eCommerce entreprenuer. ---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Implement a robust content marketing strategy with a blog offering freebies (e.g., printables) to attract organic traffic and build an email list.
What does this episode say about brand & content?
Optimize product listings and website content for SEO to rank higher in search results on both your own site and marketplace platforms like Etsy.
What does this episode say about founder & leadership?
Leverage Pinterest as a significant traffic driver by creating diverse boards related to your niche, pinning both your products and complementary content to expand reach.
What does this episode say about shopify & ecommerce platforms?
Consider using WooCommerce on WordPress for its customization capabilities, especially for products requiring extensive customer input, utilizing plugins like Gravity Forms for data collection.
What does this episode say about organic & seo?
Strategically utilize virtual assistants (VAs) to handle time-consuming tasks like proofing and customer service to free up your time for strategic growth initiatives.
