This episode conducts a thorough post-mortem of Black Friday/Cyber Monday (BFCM) 2019, providing Shopify merchants with key performance statistics and actionable takeaways. It delves into typical Facebook Ads ROAS during the period and analyzes how top-performing clients achieved success. ecommerce operators will learn critical strategies to optimize their BFCM campaigns for future growth.
Key takeaways
Analyze your pre-Thanksgiving through Cyber Monday sales data against industry benchmarks to identify performance gaps and opportunities.
Evaluate your Facebook Ads ROAS from BFCM 2019 to set realistic expectations and refine targeting for future campaigns.
Study case studies of top-performing Shopify merchants during BFCM to adapt successful strategies to your own business model.
Develop a robust BFCM strategy for next year by leveraging insights from 2019 performance, focusing on key areas like ad spend optimization and inventory management.
Utilize upselling apps like Bold Product Upsell to maximize average order value during peak sales periods like BFCM.
Implement SEO best practices using tools like Venntov SEO Meta Manager to improve organic visibility during competitive shopping events.
What does this episode say about shopify & ecommerce platforms?
Analyze your pre-Thanksgiving through Cyber Monday sales data against industry benchmarks to identify performance gaps and opportunities.
What does this episode say about paid acquisition?
Evaluate your Facebook Ads ROAS from BFCM 2019 to set realistic expectations and refine targeting for future campaigns.
What does this episode say about analytics & attribution?
Study case studies of top-performing Shopify merchants during BFCM to adapt successful strategies to your own business model.
What does this episode say about conversion & cro?
Develop a robust BFCM strategy for next year by leveraging insights from 2019 performance, focusing on key areas like ad spend optimization and inventory management.
What does this episode say about shopify & ecommerce platforms?
Utilize upselling apps like Bold Product Upsell to maximize average order value during peak sales periods like BFCM.
