The Andrew Faris Podcast artwork

BFCM 5: Jess Bachman From Fire Team

The Andrew Faris Podcast · with Jess Bachman · November 7, 2022 · 7 min

Summary

This episode, part of the BFCM series, focuses on the expertise of Andrew Faris in growing ecommerce brands. It highlights his agency's core services, including cohort forecasting, Meta Ads media buying, and ad creative services. The episode emphasizes the value of experienced growth strategy for brands aiming to scale and optimize their performance, particularly in the competitive Black Friday Cyber Monday period.

Key takeaways

Themes

paid acquisitionfounder & leadershipbrand & contentanalytics & attribution

Topics covered

meta ads media buyingad creative servicescohort forecastingecommerce growth strategyagency services

Episode description

So begins a BFCM special: 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game. First up: Jess Bachman from Fire Team, an ecom agency that has seen a whole lot of Black Fridays. Jess has killer advice about how to think about the relationship between Black Friday vs. Cyber Monday and what kinds of customers you should be targeting with each. Reach out to Fire Team at www.fireteam.is and make sure to follow Jess on Twitter at @hirefireteam (www.twitter.com/hirefireteam). You can follow Andrew on Twitter at @andrewjfaris (www.twitter.com/andrewjfaris) and explore working with him at www.ajfgrowth.com. Intro & Outro Music: "Holiday" by The Devious Means

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Frequently asked about this episode

What does this episode say about paid acquisition?
Andrew Faris's agency, AJFG, offers fully managed Meta Ads media buying and ad creative services with full design and edit capabilities.
What does this episode say about founder & leadership?
Cohort forecasting is a key service provided by AJFG to help ecommerce brands strategically plan and predict growth.
What does this episode say about brand & content?
Andrew Faris provides insights based on his experience scaling a brand from $0 to $20M and working with major brands as VP of Growth at Common Thread Collective.
What does this episode say about analytics & attribution?
The podcast itself serves as a resource for tactical ecommerce growth strategies, available weekly for free.

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