Assessing SEO For Online & Brick-And-Mortar Discovery
Retail Remix · with Chris Rodgers · July 20, 2020 · 35 min
Summary
This episode breaks down how SEO has evolved beyond traditional search engines, with discovery now happening on voice assistants, Amazon, and other platforms. Ecommerce operators will learn how experience-driven factors like site speed and user experience are crucial for Google rankings, along with strategies for multi-platform optimization and local SEO to stay visible in a fragmented digital landscape.
Key takeaways
Prioritize website speed and user experience as critical SEO ranking factors, as Google increasingly emphasizes experience-driven signals over keywords alone.
Optimize for a multi-platform search environment, including Amazon and voice search via digital assistants, rather than solely focusing on Google.
Implement local SEO strategies to ensure physical store visibility for brick-and-mortar businesses, leveraging location-based search queries.
Avoid disruptive advertising tactics like excessive pop-ups, as these negatively impact user experience and can harm search rankings.
Develop a comprehensive content strategy that addresses user intent across different search platforms and touchpoints.
Most purchase decisions still begin with a basic search. What's changing, however, is where those searches take place. Most still happen on a search engine, but some occur via personal digital assistants, Amazon and other platforms. This is making brand discovery and engagement far more difficult, especially for smaller brands. Not to mention, recent announcements from Google indicate that rankings will be influenced by more experience-driven factors, such as slow load times, disruptive advertising tactics such as pop-ups, and more. Host Alicia Esposito sat down with Chris Rodgers, who is the CEO and Founder of Colorado SEO Pros, to break down some new imperatives for SEO success.
Prioritize website speed and user experience as critical SEO ranking factors, as Google increasingly emphasizes experience-driven signals over keywords alone.
What does this episode say about retail & omnichannel?
Optimize for a multi-platform search environment, including Amazon and voice search via digital assistants, rather than solely focusing on Google.
What does this episode say about amazon & marketplaces?
Implement local SEO strategies to ensure physical store visibility for brick-and-mortar businesses, leveraging location-based search queries.
What does this episode say about conversion & cro?
Avoid disruptive advertising tactics like excessive pop-ups, as these negatively impact user experience and can harm search rankings.
What does this episode say about organic & seo?
Develop a comprehensive content strategy that addresses user intent across different search platforms and touchpoints.
