Having led content development and promo planning at Amazon, Aric offers invaluable insights for those looking to build a solid foundation on the marketplace. He has a sound understanding of how to establish omnichannel funnels to capture consumers at different stages of their buying cycle. In this episode we discuss:How to drive highly qualified trafficCurating brand experiencesThe importance of customer profilingStrategies for achieving quick ROI when advertising and when to use themWh...