This episode cuts through the noise of email marketing, revealing the overlooked strategies costing e-commerce brands thousands. Angus Cowan of MKTG Emails exposes the pitfalls of over-segmentation and shares how top brands achieve 30-40% revenue from email. This is a must-listen for operators looking to master email fundamentals and drive significant, measurable retention.
Rethink over-segmentation; too much granularity can harm campaign performance. Focus on impactful segmentation without excessive complexity.
Analyze your email revenue contribution and aim for 30-40% of total revenue by optimizing flows, leveraging SMS, and focusing on customer lifetime value.
Migrate from expensive, underperforming email setups by understanding the lessons from a $25k failure, focusing on specialized agency partnerships for better ROI.
Develop high-converting pop-ups that don't rely on steep discounts by focusing on value proposition, user experience, and strategic timing.
In this episode, Ryan sits down with Angus Cowan, the founder of MKTG Emails, a retention marketing agency that’s quietly dominating the email/SMS and retention game for some of Australia's top eCommerce brands.If you think your email flows are dialled in because you've got an abandoned checkout sequence… think again.Angus breaks down:🔥 The #1 flow most brands are missing — and why it’s costing you thousands🧠 Why over-segmentation is killing your campaign results📈 What “30–40% of revenue from email” really looks like (and how to get there)🚫 How a $25k email setup went completely wrong (and what you can learn from it)⚖️ Full-stack vs specialist agencies — why the game is changing💡 How to build high-performing popups that don’t require big discountsWe also dive into Angus' philosophy on content creation, how it fuels his agency’s growth, and why doing the basics really well still beats complexity every time.Whether you're sending one email a week or scaling a nine-figure brand, this is a masterclass in email marketing that will shift how you think about retention.
What does this episode say about e-commerce automation?
Rethink over-segmentation; too much granularity can harm campaign performance. Focus on impactful segmentation without excessive complexity.
What does this episode say about email marketing?
Analyze your email revenue contribution and aim for 30-40% of total revenue by optimizing flows, leveraging SMS, and focusing on customer lifetime value.
What does this episode say about retention marketing?
Migrate from expensive, underperforming email setups by understanding the lessons from a $25k failure, focusing on specialized agency partnerships for better ROI.
What does this episode say about agency strategy?
Develop high-converting pop-ups that don't rely on steep discounts by focusing on value proposition, user experience, and strategic timing.
