“An eCommerce Business Requires Two Halves of a Brain” (Feat. Kris Gösser, Shipium)
Future Commerce · with Kris Gösser · April 29, 2022 · 48 min
Summary
This episode dissects Amazon's "Buy With Prime" offering, explaining how it extends the Prime-like shopping experience beyond Amazon.com to DTC brands using FBA. It highlights Amazon's strategy to leverage its fulfillment network and Prime brand to compete in the one-click checkout space, offering valuable insights for brands considering leveraging Amazon's logistics for their own channels.
Key takeaways
Amazon's 'Buy With Prime' program extends Prime benefits (fast, reliable shipping) to DTC stores using FBA, allowing brands to offer a Prime-like experience on their own websites.
FBA is a core requirement for Buy With Prime, indicating Amazon's strategy to drive more volume to its fulfillment centers and improve FBA unit economics.
The "shipping experience is half the shopping experience" and is a key differentiator for one-click checkout solutions; Amazon aims to win by anchoring on the Prime delivery promise.
Merchants should consider 'Buy With Prime' as a way to enhance customer convenience and conversion on their own sites by leveraging Amazon's trusted fulfillment and delivery infrastructure.
While appearing to be a payments play, "Buy With Prime" is fundamentally about extending Amazon's logistics and Prime customer experience to external channels.
Kris Gösser of Shipium joins the pod to chat all about Amazon's “Buy with Prime”, how businesses require two halves of a brain, and why conversion and loyalty matter. Listen now!
What does this episode say about amazon & marketplaces?
Amazon's 'Buy With Prime' program extends Prime benefits (fast, reliable shipping) to DTC stores using FBA, allowing brands to offer a Prime-like experience on their own websites.
What does this episode say about supply chain & operations?
FBA is a core requirement for Buy With Prime, indicating Amazon's strategy to drive more volume to its fulfillment centers and improve FBA unit economics.
What does this episode say about dtc strategy?
The "shipping experience is half the shopping experience" and is a key differentiator for one-click checkout solutions; Amazon aims to win by anchoring on the Prime delivery promise.
What does this episode say about conversion & cro?
Merchants should consider 'Buy With Prime' as a way to enhance customer convenience and conversion on their own sites by leveraging Amazon's trusted fulfillment and delivery infrastructure.
What does this episode say about amazon & marketplaces?
While appearing to be a payments play, "Buy With Prime" is fundamentally about extending Amazon's logistics and Prime customer experience to external channels.
